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Old is cool, 1

Published/Aired: 
September 2015
4270
Description: 

Print advertisment created by Miami Ad School, Brazil for MTV, within the category: Media.

Advertising School: Miami Ad School | ESPM, Sao Paulo, Brazil
Creative Director: Ale Torres
Art Directors / Photographers: Leonardo Arcoverde, Rafael Sales, Renan Castro, Luciana Vasconcelos
Copywriters: Leonardo Arcoverde, Rafael Sales

Comments (3)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

But...

isn't readability, discussed in these terms, so 1978, post Carson and MTV? Kids can read 4 pt. type reversed out of a pizza supreme at 55 miles an hour.

That's it.

work and copy's picture
work and copy
Activity Score 509

The headline obstructed.

Pick a standard logo and use it throughout the series -- while it is creative that the main image was incorporated into the logos, it does not read well.

shmoobuster311's picture
shmoobuster311
Activity Score 244

The ad would be a lot more effective if it were a walkmen or a CD player. Though the first iPod is older now, it's certainly not old enough to be associated with a classics station.

Billoughsby's picture
Billoughsby
Activity Score 5142

But...

isn't readability, discussed in these terms, so 1978, post Carson and MTV? Kids can read 4 pt. type reversed out of a pizza supreme at 55 miles an hour.

That's it.

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