MTV Networks Schweiz AG: Sexidents, Backseat

Sex is no accident.
Always use a condom.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz


Vingy's picture
474 pencils

lol great and fresh campaign, nice job

morse's picture
16480 pencils

Really funny! Good job.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
1800 pencils

Love it!

bakamono's picture
1004 pencils

This is great! "I fell and landed on _________" I am surprised that no one thought of this before. I am jealous, because I read a lot of comics.

because therefore it is

Prof's picture
1453 pencils

bwahaha :D

Quite really.

kleenex's picture
33031 pencils

Like this is really really going to occur in real life.

Nice idea though.

Boxey's picture
8885 pencils

It's a metaphor, kleenex.

arthor's picture
515 pencils

90% of the work on this site is not going to occur in real life.

ivan's picture

That's the point I think. In real life such accidents do not happen, so you do have time to plan and wear a condom.

Ivan Raszl, admin of AotW

khronos's picture
998 pencils

you SAY it couldnt happen in real life, but you really WANT it to happen in real life :P its okay, heheheheh, think thats the idea :P

lskinner08's picture
11 pencils

i think u should stop blowing your nose so hard it seems as though you deposited most of your brain into the last kleenex you used

kergu's picture
6790 pencils

Nice concept

thedesignaddict's picture
5393 pencils

Very fresh.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

hahaha, nice touch on the Archie comic style

Aprendiz's picture
19 pencils

The concept represents in a smart and funny way, one of the many reasons why we should always wear a condom (specially with strangers) and the use of cartoons to represent the idea is fine with me. The only “but” that I have, besides that some of the art work is not properly carved is that unlike the other executions "the guy" is still wearing his pants. Nonetheless cheers for the campaign.

daniel_glezmilan's picture
282 pencils

Great concept. Great campaign.

That One Guy's picture
That One Guy
266 pencils

Super fresh. I like it a lot.

Ads.chinaSMACK's picture
271 pencils

Sooo fresh! Love this campaign, who needs a copywriter anyway?

Advertising @ chinaSMACK

bakamono's picture
1004 pencils

Maybe copywriter is the one who came up with this ;)

because therefore it is

Brent_Blair's picture
75 pencils

FRESH... Goes well with MTVS brand

YJ's picture
372 pencils

Great concept and even better execution. I love it!

notanugget's picture
135 pencils

This is really a great concept.

Reality Check's picture
Reality Check
1801 pencils

Worthy of any superlative you can throw its way.

tytpol's picture
777 pencils

I must admit that this is funny!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

love it... this ad could run almost aniwhere....

Jefferson's picture
181 pencils

great idea, great execution and sex appeal that hooks :D

tirthomitro's picture
2764 pencils

seriously funny. seriously effective. cool job!

they showed me a picture & i laughed
dignity has never been photographed

Fidele H's picture
Fidele H
40 pencils

Great idea! great execution! MTV rock!

Fidele H's picture
Fidele H
40 pencils

Great idea! great execution! MTV rock!

vanderleun's picture
71 pencils

Actually, that metrosexual stumbling into het sex is completely accidental in San Francisco.

svdg's picture
54 pencils

really good campaign, this one it's the best of the set

CACAHD's picture
2021 pencils

I lIke!

Sarah Riso's picture
Sarah Riso
10 pencils

Lol! Very funny!

AdBuzzer's picture
1168 pencils

I really don't see anything "fresh" about this campaign - employing a "comic book" style is a very common technique in advertising. Still the campaign is pretty good as it delivers the message in a proper way to get the target audience involved in the story.

Themadartist1972's picture
325 pencils

it would be nice to do one scenario for gay people

freakart's picture
534 pencils



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Glut's picture
3947 pencils

nice, fresh series with a simple a clear though

welsh523's picture
150 pencils

Best print campaign that I've seen in a long time. Bravo

lovecreativeads's picture
21 pencils

Boring execution. Women are depicted as idiots. Bad idea , so eighties.
Shame on mtv.

saravoisietequi's picture
48 pencils

Comic strip tease. Well done.

kholm's picture
69 pencils

What a great campaign! I'm not sure why MTV deems it necessary to run "safe sex" campaigns. Oh wait, its probably because they ruthlessly promote teen sex on nearly every show they run. I get it now.

yoono's picture
115 pencils

nice shot.

rextang027's picture
18 pencils

absolutely,it's funny. but i‘m afraid i don't really understand the concept linkage between comic and MTV. Is there someone could tell me?

ace85le's picture
3939 pencils

This is great lolz... funny and memorable.


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abidmg's picture
34 pencils

good one!
be safe. use a concept

umderbant's picture
22 pencils

Nice concept I like it

rintintintin's picture
39 pencils

Nice. Very Nice!

fourwd87's picture
148 pencils

makes me check all other series lol

life is either, a daring adventure or nothing

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