MTV Masters: 50 cent

50 Cent
New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there's something to be said for sticking with dealing. He's also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher
Published: January 2010

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5 comments

Gearbox's picture
Gearbox
120 pencils

Best of the three. Great art direction.

rehpani's picture
rehpani
312 pencils

THIS AGENCY ALWAYS SHOW GREAT WORK!!!
CONGRATS.

feddy_boo179's picture
feddy_boo179
71 pencils

Cool man, i like the way that a micro is laid.

Adaddicted's picture
Adaddicted
3435 pencils

beautiful art! Good job again from JvM

withalltherespects

Guest's picture
Guest

the content and ad designers may have showed 50's position in 2000... but see now where he stands//

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