MTV / Kamasutra: Bang on, 6

Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak

October, 2013


copycopycopy's picture
148 pencils

I'm sorry but this entire campaign is such pretentious wash. It looks like college work, much less the work of an agency. The illustrations are nice. Not spectacular but nice. But the copy and the idea is simply too juvenile. I think at some point you guys ran out of sex puns and ended up using the tag line as one of the headline itself. This is exactly what happens when copywriters chase puns rather than ideas.

kleenex's picture
41086 pencils

Yes the idea is simply too juvenile and they bran out of ideas.

Mongoose's picture
4963 pencils

Couldnt have said it better. These ads are an eye-sore!

Make the logo Bigger and the black, Darker!

Perkptar's picture
392 pencils

I guess it had to be juvenile if they wanted it to be a youth oriented campaign. Nice art and clear message, which by the way makes sense in English but what about Hindu?

Andrés Téllez V.

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