MTV: If you drink, dont drive, 3
If you drink, don't drive. Go play sing.
Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
Published: August 2010



7 Comments
Can agencies stop ripping off the Diesel campaign?
Nice insight, though.
And Diesel campaign ripped off kessels, and kessels some other one of the hundreds of similar layouts. Don´t think that Diesel´s layout is all that original. Theyre easy layouts, but still look good though. Love the idea.
GiBo
This layout has a huge feeling of déjà-vu
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Isn't it a stupid approach all the way?
No.
Same empty shit as always
Somehow only the 'guitar' headline works for me. Playing the piano or singing - however wildly you do it - is not so cool as playing guitar. Drums would be good too. Maybe it is just me.