MTV: If you drink, dont drive, 3

If you drink, don't drive. Go play sing.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
Published: August 2010

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7 comments

Shawali's picture
Shawali
8415 pencils

Can agencies stop ripping off the Diesel campaign?

Nice insight, though.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Gi_bo's picture
Gi_bo
1385 pencils

And Diesel campaign ripped off kessels, and kessels some other one of the hundreds of similar layouts. Don´t think that Diesel´s layout is all that original. Theyre easy layouts, but still look good though. Love the idea.

GiBo

ideafreak's picture
ideafreak
20 pencils

Isn't it a stupid approach all the way?

Guest's picture
Guest

No.

Hiperion's picture
Hiperion
3138 pencils

Same empty shit as always

Dzsoi's picture
Dzsoi
5961 pencils

Somehow only the 'guitar' headline works for me. Playing the piano or singing - however wildly you do it - is not so cool as playing guitar. Drums would be good too. Maybe it is just me.

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