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If you drink, dont drive, 1

Agency: 
Published/Aired: 
August 2010
9101
Description: 

Print advertisment created by Loducca, Brazil for MTV, within the category: Media.

If you drink, don't drive. Go play guitar.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen

Comments (10)

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Misstree's picture
Misstree
Activity Score 425

These remind me so much of the Diesel 'Be stupid' campaign....

.............................

Not all who wander are lost.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I had the same feeling. When I saw the thumbnail I thought it was an extend.

Guest's picture
Guest

Maybe because they're stupid...and right, the art direction is similar as well.

gbl's picture
gbl
Activity Score 451

yeah, but its really a classic art, yet. I love the campaign concept. Bem legal!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah, but its really a classic art, yet. [2]

Guest's picture
Guest

Hey MTV, play some videos.

Guest's picture
Guest

be stupid.

Dzsoi's picture
Dzsoi
Activity Score 8508

Very close to Diesel. Although this line rocks.

Guest's picture
Guest

Is this from 1983? When the hell was the last time MTV had a scene like this on their channel?
It should say," if you drink dont play, get a reality show and bitch about the color of your nails."

Guest's picture
Guest

Who is this Photograph of?
I know it says DEVO on his shirt but i need to be sure...

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