MTV: If you drink, dont drive, 1

If you drink, don't drive. Go play guitar.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen
Published: August 2010

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10 comments

Misstree's picture
Misstree
425 pencils

These remind me so much of the Diesel 'Be stupid' campaign....

.............................

Not all who wander are lost.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I had the same feeling. When I saw the thumbnail I thought it was an extend.

Guest's picture
Guest

Maybe because they're stupid...and right, the art direction is similar as well.

gbl's picture
gbl
451 pencils

yeah, but its really a classic art, yet. I love the campaign concept. Bem legal!

Marlus Lau's picture
Marlus Lau
1807 pencils

Yeah, but its really a classic art, yet. [2]

Guest's picture
Guest

Hey MTV, play some videos.

Guest's picture
Guest

be stupid.

Dzsoi's picture
Dzsoi
5961 pencils

Very close to Diesel. Although this line rocks.

Guest's picture
Guest

Is this from 1983? When the hell was the last time MTV had a scene like this on their channel?
It should say," if you drink dont play, get a reality show and bitch about the color of your nails."

Guest's picture
Guest

Who is this Photograph of?
I know it says DEVO on his shirt but i need to be sure...

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