MTV: If you drink, dont drive, 1

If you drink, don't drive. Go play guitar.

Advertising Agency: Loducca, São Paulo, Brazil
Art Director: Ricardo Alonso
Copywriter: Mauricio Machado
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Photographer: Bob Gruen

August 2010


Misstree's picture
425 pencils

These remind me so much of the Diesel 'Be stupid' campaign....


Not all who wander are lost.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I had the same feeling. When I saw the thumbnail I thought it was an extend.

Guest's picture

Maybe because they're stupid...and right, the art direction is similar as well.

gbl's picture
451 pencils

yeah, but its really a classic art, yet. I love the campaign concept. Bem legal!

Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah, but its really a classic art, yet. [2]

Guest's picture

Hey MTV, play some videos.

Guest's picture

be stupid.

Dzsoi's picture
7939 pencils

Very close to Diesel. Although this line rocks.

Guest's picture

Is this from 1983? When the hell was the last time MTV had a scene like this on their channel?
It should say," if you drink dont play, get a reality show and bitch about the color of your nails."

Guest's picture

Who is this Photograph of?
I know it says DEVO on his shirt but i need to be sure...

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