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MTV ClickNet: Panflute
Hear what you like.
MTV on demand powered by clicknet express.
Advertising Agency: Grey Worldwide, Bucharest, Romania
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Stefan Vasilachi
Copywriter: Claudiu Dobrita
Photographer: Tudor Cuciuc
Published: April 2007
Comments
Double boring!!!
"Bowww Wowww"
Eastern Bloc party?
>>>> That's not an ad. THIS is an ad.
btw, interesting visual
Nice execution. Ha, get it.
ha, i do
I like the idea and the visual - but the copy is just not working. It's got less to do with "hear what you like" and more to do with "we won't bore you to death with bad music." There's a huge disconnect here.
Well, I think that "we won't bore you to death with bad music" or something like that is already explicit enough in the visual. Why double it in copy? It would only be redundant then. The copy is a call to action that's talking more about what the product does than to what it doesn't do.
MTVonDemand is a portal where you can choose your tunes, play your favorite music and avoid crap.
ME GUSTA MUCHO
Are listeners inundated with pan flute music in Romania?
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