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Chords, Sunday bloody sunday

Agency: 
Published/Aired: 
May 2011
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Description: 

If you know music, you know MTV.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Director: Denon Oliveira
Copywriter: Alex Bitencourt
Photographer: Diogo Salles

Comments (8)

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Highest Rated

dmm531's picture
dmm531
5 Activity Scores

bad concept that totally misses the target audience. MTV's typical viewer is in their teens and twenties. The songs in the campaign are all classic rock and not relevant to the audience. Also, I don't think MTV holds the position of being the source for music since they barely play videos anymore.

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