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Chords, Sunday bloody sunday

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Loducca, Brazil for MTV, within the category: Media.

If you know music, you know MTV.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Director: Denon Oliveira
Copywriter: Alex Bitencourt
Photographer: Diogo Salles

Comments (8)

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Highest Rated

dmm531's picture
dmm531
Activity Score 5

bad concept that totally misses the target audience. MTV's typical viewer is in their teens and twenties. The songs in the campaign are all classic rock and not relevant to the audience. Also, I don't think MTV holds the position of being the source for music since they barely play videos anymore.

SF's picture
SF
Activity Score 126

i dont get it. what are those little thumbnails supposed to mean?

niniasufle's picture
niniasufle
Activity Score 407

it means green day bloody sunday (i'm kinda short sight)
but what is really visible is the 2 minutes artwork

bad

mltn's picture
mltn
Activity Score 69

Sunday bloody sunday by U2

niniasufle's picture
niniasufle
Activity Score 407

That's why I found it weird :S

Danbreezy's picture
Danbreezy
Activity Score 57

I'm sure they could have thought of a better execution in a couple more minutes rather than using the crop tool for thumbnails. so bad, and it's always icing on the cake when you see that this campaign took 4 creative directors and an art director. Where the hell is the 0/10 star rating option?!

jjf's picture
jjf
Activity Score 260

Thanks for the explanation ninia, I'd NEVER get what it means.

MidasTouch's picture
MidasTouch
Activity Score 1024

Oh gosh D:

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dmm531's picture
dmm531
Activity Score 5

bad concept that totally misses the target audience. MTV's typical viewer is in their teens and twenties. The songs in the campaign are all classic rock and not relevant to the audience. Also, I don't think MTV holds the position of being the source for music since they barely play videos anymore.

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