MTV: Chords, Sunday bloody sunday

If you know music, you know MTV.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Marco Monteiro, Pedro Guerra
Art Director: Denon Oliveira
Copywriter: Alex Bitencourt
Photographer: Diogo Salles
Published: May 2011

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8 comments

SF's picture
SF
122 pencils

i dont get it. what are those little thumbnails supposed to mean?

niniasufle's picture
niniasufle
407 pencils

it means green day bloody sunday (i'm kinda short sight)
but what is really visible is the 2 minutes artwork

bad

mltn's picture
mltn
63 pencils

Sunday bloody sunday by U2

niniasufle's picture
niniasufle
407 pencils

That's why I found it weird :S

Danbreezy's picture
Danbreezy
57 pencils

I'm sure they could have thought of a better execution in a couple more minutes rather than using the crop tool for thumbnails. so bad, and it's always icing on the cake when you see that this campaign took 4 creative directors and an art director. Where the hell is the 0/10 star rating option?!

jjf's picture
jjf
258 pencils

Thanks for the explanation ninia, I'd NEVER get what it means.

MidasTouch's picture
MidasTouch
1024 pencils

Oh gosh D:

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dmm531's picture
dmm531
5 pencils

bad concept that totally misses the target audience. MTV's typical viewer is in their teens and twenties. The songs in the campaign are all classic rock and not relevant to the audience. Also, I don't think MTV holds the position of being the source for music since they barely play videos anymore.

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