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Tear gas

Agency: 
Published/Aired: 
March 2012
Description: 

So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan

Comments (21)

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Highest Rated

penny'sworth's picture
penny'sworth
Activity Score 110

I think the overall campaign is good by virtue of its provocative nature - using subjects that most people steer clear of. If you add humour you can get away with murder. No pun intended.

makelogobigger's picture
makelogobigger
Activity Score 470

amazing art!

creativegodown's picture
creativegodown
Activity Score 252

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

makelogobigger's picture
makelogobigger
Activity Score 470

you must be from the land of 'i didnt get the idea'.

snyderfox's picture
snyderfox
Activity Score 6

tear gas lol

hyder1977's picture
hyder1977
Activity Score 13

Fantastic Idea! Brilliant Execution!

creativegodown's picture
creativegodown
Activity Score 252

GOOD ILLUSTRATIONS. That's all. IDEA IS LAME.

arvin's picture
arvin
Activity Score 341

very good execution and very average idea :)

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Like all the series.
India strikes again.

gadgets's picture
gadgets
Activity Score 1063

I don't like spicy food but this ad is brilliant!

shatru's picture
shatru
Activity Score 101

nice take on spicy stuff!!! a common sight this in india!! nice :)

Hadrons's picture
Hadrons
Activity Score 6017

Stupid concept, not that great of illustration either.
I bet most of the commentators are Ogilvy agency workers.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Kulkimoose's picture
Kulkimoose
Activity Score 14

Turn it the other way and people could say you're an Ogilvy competitor?

I have worked with Ogilvy in the past and personally think that this idea is lame, been done before, but you cannot argue that the illustrations aren't good. Give credit where it's due!

creativegodown's picture
creativegodown
Activity Score 252

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

kleenex's picture
kleenex
Activity Score 43452

I like the art.

geraldanith's picture
geraldanith
Activity Score 97

Strong execution to back an awesome idea

sambuca's picture
sambuca
Activity Score 1066

are they stupid?

they're making fun of protesting people?
WTF?

iwork's picture
iwork
Activity Score 22

Strong visual language in the layout. Good art direction. Good idea.

iwork's picture
iwork
Activity Score 22

Strong visual language in the layout. Good art direction. Good idea.

Khodays's picture
Khodays
Activity Score 20

:-) Very fresh art. Brilliance is in the details.

Shibith's picture
Shibith
Activity Score 26

The Line and main characters expressions are not matching...wat say???

penny'sworth's picture
penny'sworth
Activity Score 110

I think the overall campaign is good by virtue of its provocative nature - using subjects that most people steer clear of. If you add humour you can get away with murder. No pun intended.

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