MTR Spicy Pickle: Torture
So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable
Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan


6 comments
nice perspective in illustration
really nice campaign.
withstand torture... not my type
jeezy creezy is that torture???
are they serious?
WTF
I think this works works the best for the Idea. I like the consistency in art.
Tears, not pain and expressions.