MTR Spicy Pickle: Tear gas

So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan

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21 comments

makelogobigger's picture
makelogobigger
417 pencils

amazing art!

STFU and Make the Logo BIGGER!

creativegodown's picture
creativegodown
252 pencils

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

makelogobigger's picture
makelogobigger
417 pencils

you must be from the land of 'i didnt get the idea'.

STFU and Make the Logo BIGGER!

snyderfox's picture
snyderfox
6 pencils

tear gas lol

hyder1977's picture
hyder1977
13 pencils

Fantastic Idea! Brilliant Execution!

creativegodown's picture
creativegodown
252 pencils

GOOD ILLUSTRATIONS. That's all. IDEA IS LAME.

arvin's picture
arvin
341 pencils

very good execution and very average idea :)

Ramat Ajala's picture
Ramat Ajala
626 pencils

Like all the series.
India strikes again.

gadgets's picture
gadgets
1063 pencils

I don't like spicy food but this ad is brilliant!

shatru's picture
shatru
101 pencils

nice take on spicy stuff!!! a common sight this in india!! nice :)

Hadrons's picture
Hadrons
5743 pencils

Stupid concept, not that great of illustration either.
I bet most of the commentators are Ogilvy agency workers.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Kulkimoose's picture
Kulkimoose
14 pencils

Turn it the other way and people could say you're an Ogilvy competitor?

I have worked with Ogilvy in the past and personally think that this idea is lame, been done before, but you cannot argue that the illustrations aren't good. Give credit where it's due!

creativegodown's picture
creativegodown
252 pencils

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

kleenex's picture
kleenex
30813 pencils

I like the art.

geraldanith's picture
geraldanith
97 pencils

Strong execution to back an awesome idea

sambuca's picture
sambuca
1066 pencils

are they stupid?

they're making fun of protesting people?
WTF?

iwork's picture
iwork
22 pencils

Strong visual language in the layout. Good art direction. Good idea.

iwork's picture
iwork
22 pencils

Strong visual language in the layout. Good art direction. Good idea.

Khodays's picture
Khodays
20 pencils

:-) Very fresh art. Brilliance is in the details.

Shibith's picture
Shibith
26 pencils

The Line and main characters expressions are not matching...wat say???

penny'sworth's picture
penny'sworth
110 pencils

I think the overall campaign is good by virtue of its provocative nature - using subjects that most people steer clear of. If you add humour you can get away with murder. No pun intended.

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