Yellow - Truck spills 165,000 eggs on highway.
Blue - Experts bet on bird-flu outbreak.
Each insertion (35 total) recieves a unique pairing of current headlines. The subject matter is tailored to the publicaitons and, when known, the editorial content that surrounds the ad.
Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Associate Creative Director/AD: Matt Ferrin
Associate Creative Director/CW: Sam Mazur
Senior Account Executive: Amit Nizan
Print Producer: Jeannie O’Toole
Project Manager: Marjorie Sharp
Published: April 2007