MSA Culinary Arts Academy: Knife

In this school, everyone carries a knife.
It's not easy being a chef.

Advertising Agency: BÜRO, Istanbul, Turkey
Creative Director: Ilker Zaharya
Art Director: Ceren Gültekin
Copywriters: Ilker Zaharya, Tolga Tuncel
Photographer: Gökçe Erenmemişoğlu

September, 2011


mr.x's picture
998 pencils

The second line ruins the idea (which is only "okay").

bate_palmas's picture
1479 pencils

I kind of agree with mr.x. It may be a translation issue, but the headlines across this whole campaign are not qualified by the sub-copy.

Furthermore they are inconsistent as a campaign. Suddenly we're rhyming about whisks on the last one.

Sorry - the other campaign is very strong but this one doesn't make a lot of sense.

feysal's picture
2561 pencils

hmmm Mr X has a point

groovy baby!

marchingtosmtnew's picture
4 pencils

just ruined a simple idea by trying to explain it. but, as adman see people as idiots in Turkey, they feel the need of explaining even the simplest idea. stupid!

mr.x's picture
998 pencils

The second line doesn't explain shit and it doesn't add anything to the ad. But as you said, turkish advertisers tend to ruin solid ideas by adding unnecessary shit. Sorry about the shit's.

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