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Tug of War

Agency: 
Published/Aired: 
May 2013
8711
Description: 

Photographer: Peter Holst / holstphotographic.com

Short rationale:

With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this condition. And they could use your help. www.mssociety.ca/bc

Print advertisment created by Immersion, Canada for MS Society, within the category: Public Interest, NGO.

Multiple Sclerosis turns your body against itself.

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Katie Lapi, Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst
Design: Katie Lapi
Project Coordination: Suzanne Jay
Makeup Artist: Marie-Helene Babin
Styling: Claudia Da Ponte

Comments (6)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

my problem with this ad is that the tone and the idea arent in cohesion. if youre gonna go dark and somber, then the idea should also be dark and somber.

here i see a funny, comical, satiricalish idea. like a jokester or a prank, like your body is going against you just for the fun of it.

the guy at the end has a smirk painted on his proud face. that shouldnt be there if theyre going for a dark and somber tone.

Hank Marvin's picture
Hank Marvin
Activity Score 4

Love this!

certaintly's picture
certaintly
Activity Score 3994

my problem with this ad is that the tone and the idea arent in cohesion. if youre gonna go dark and somber, then the idea should also be dark and somber.

here i see a funny, comical, satiricalish idea. like a jokester or a prank, like your body is going against you just for the fun of it.

the guy at the end has a smirk painted on his proud face. that shouldnt be there if theyre going for a dark and somber tone.

Der Dada's picture
Der Dada
Activity Score 35

certaintly! Agree with you. Is a disease not commonly known and yet the visual is misleading

salil.sharma's picture
salil.sharma
Activity Score 2428

I like the execution !

Designer Don't Do Different Things
They Do Things Differently

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Completely agree with certaintly on this. I think that it in a way mocks the serious disease. There is are things that sound and feel better on a funny note... but not something like this. But the execution is good.

And then GOD said...
Let there be creativity!!!

655321's picture
655321
Activity Score 176

Look at his eyes. MS is the devil.

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