MS Society - BC & Yukon Division: Tug of War

Multiple Sclerosis turns your body against itself.

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Katie Lapi, Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst
Design: Katie Lapi
Project Coordination: Suzanne Jay
Photographer: Peter Holst /
Makeup Artist: Marie-Helene Babin
Styling: Claudia Da Ponte
Published: May 2013
Short rationale:

With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this condition. And they could use your help.