Mrs. Mac's Famous Beef Pies: Crusty 3

Be in to win $10,000
crustychallenge.com.au
Lean meat with a crusty top

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Copywriters: Murray Laird, Guy Howlett
Art Directors: Andrew Tinning, Steve Lorimer
Agency Producer: Catalina Clema
Retoucher: Madeleine de Pierres
Photographer: Nigel Fisher
Via: bestadsontv

17 comments

Yarp's picture
Yarp
387 pencils

Bwhahahahahaha! So wrong, but so funny!

Colish's picture
Colish
146 pencils

funny. funny photoshop work.

Guest's picture
Guest

Is it like your grandma will be so much more attractive when she'll had won the contest ?
well to me it's still better than this : http://adsoftheworld.com/media/print/virgin_radio_keep_fresh_girl

Pedestrian's picture
Pedestrian
492 pencils

Lame. Been done before. And yeah, I know everything's been done before, but this has been done to death. And maybe ONCE it was funny.

Also, makes me the opposite of hungry.

Guest's picture
Guest

pie night has a lot to answer for

Roger Keynes's picture
Roger Keynes
5498 pencils

Roger that. ;)

Will Think for Salary

whatthefudge's picture
whatthefudge
1268 pencils

wtf?

Guest's picture
Guest

That's the REAL MILF!

Hiperion's picture
Hiperion
3138 pencils

Tacky and done before a lot fo times.

Guest's picture
Guest

photoshop sucks

Jupiter's picture
Jupiter
547 pencils

only your body would benefit from lean meat (hint: lean body) and leave your face with a crusty texture (hint: wrinkled face) ???

that's just lame!!!

commenting just to gather more pencils:-)

Kamikaze777's picture
Kamikaze777
119 pencils

I can do better photoshop than that with a mouse and my left hand : p

Crystal Clear's picture
Crystal Clear
83 pencils

nice tattoo

jnaimo's picture
jnaimo
100 pencils

Crystal, your so kind. I assume the Photoshop work was intentional. No sense trying to fool the reader into thinking that these combos could possibly exist. I sure hope the product survives. I hope even more that it tastes great! The compositions are good. Where do these ads run - magazine/newspaper/billboard?

CuriousPencil's picture
CuriousPencil
4227 pencils

Allow me: this is so fucking offensive it should be fucking shot. Shame on the agency, shame on the team (two copywriters? What, they fought for who'd take the blame?)

No stars.

Guest's picture
Guest

Madonna style.

D.B.'s picture
D.B.
66 pencils

The ad certainly got my attention for all the wrong reasons but I'm not sure I'd want to be eating their pies.

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