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Skull

Agency: 
Published/Aired: 
April 2009
Description: 

Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas

Comments (22)

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Highest Rated

Eddie Morgan's picture
Eddie Morgan
Activity Score 46

wrong

Guest's picture
Guest

O.k., so the floor is so bright (thanks to Senior Limpio), I can view X-rays? I would like to say I hate this but I really don't.

sirvan's picture
sirvan
Activity Score 29860

The only problem with this is the floors... if this was, say, "industrial" floor cleaner or even "germ free + superclean" floor cleaner it would make a lot more sense. These are DOMESTIC floors, not hospitals' or DR's offices' floors. And that's a problem.

Meh, it's probably fake anyway.

+++

"I love some things, and don't love some other things."

NewGuy's picture
NewGuy

I was thinking the same thing. Why would those floors be in a Drs. office?

Guest's picture
Guest

Simply don't get it. The fllors are so bright they made it into the x-ray? Way too oblique.

Guest's picture
Guest

same ad three times and takes too long to get.

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

Uy uy uy...no me gusta...
La exageracion de piso/diente/platos que brillan mucho ya cansaron hace rato!

- Un error se comete al equivocarse.

Guest's picture
Guest

???

everartz's picture
everartz
Activity Score 7609

doesnt make any sense!
--
Everartz

| Everartz |

Fridgerator's picture
Fridgerator
Activity Score 458

I think it means that the floor is so shiny that it is part of the x-ray cause the patient is lying down when the x-ray is being taken. Not too sure though. Took me a while to figure it out even if it is the right idea.

Edit: Nevermind, got it completely wrong.

----------------------------------------------
The concept is only as good as the execution.

Guest's picture
Guest

This isn't a real ad. No way people would get this.

Endlessway1's picture
Endlessway1
Activity Score 99

i like the execution so much but i dont get the idea .. what does it mean?

premc's picture
premc
Activity Score 917

ohk !

radical

hari.'s picture
hari.
Activity Score 375

shinier floors mean you slip and fall down a lot. so much so that the floor pattern gets imprinted on various parts of your skeleton ;)

rainman's picture
rainman
Activity Score 267

the only way I got it was because of the doctor's hands on the sides. The floor tiles are so bright that you can backlight x-rays with them.

not good

Guest's picture
Guest

it's say.. the floor is transparant..
but i like it

guepaje's picture
guepaje
Activity Score 133

great work, i like the concept.

AXAY555's picture
AXAY555
Activity Score 582

this ad reminds me of the Surf ad with the xray on the nurse's dress... well actually i think this might b inspired by that ad.

AXAY555's picture
AXAY555
Activity Score 582
LucasPS's picture
LucasPS
Activity Score 523

Like it, its 90´ extructure but its new at the same time.

bryan9's picture
bryan9
Activity Score 110

Dont like it. A little bit confused to me.

Guest's picture
Guest

está bueno gringos turistas

Eddie Morgan's picture
Eddie Morgan
Activity Score 46

wrong

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