Mr. Clean: Skull

Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas

April 2009


Guest's picture

O.k., so the floor is so bright (thanks to Senior Limpio), I can view X-rays? I would like to say I hate this but I really don't.

sirvan's picture
29860 pencils

The only problem with this is the floors... if this was, say, "industrial" floor cleaner or even "germ free + superclean" floor cleaner it would make a lot more sense. These are DOMESTIC floors, not hospitals' or DR's offices' floors. And that's a problem.

Meh, it's probably fake anyway.


"I love some things, and don't love some other things."

NewGuy's picture

I was thinking the same thing. Why would those floors be in a Drs. office?

Guest's picture

Simply don't get it. The fllors are so bright they made it into the x-ray? Way too oblique.

Guest's picture

same ad three times and takes too long to get.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Uy uy me gusta...
La exageracion de piso/diente/platos que brillan mucho ya cansaron hace rato!

- Un error se comete al equivocarse.

Guest's picture


everartz's picture
7609 pencils

doesnt make any sense!

| Everartz |

Fridgerator's picture
458 pencils

I think it means that the floor is so shiny that it is part of the x-ray cause the patient is lying down when the x-ray is being taken. Not too sure though. Took me a while to figure it out even if it is the right idea.

Edit: Nevermind, got it completely wrong.

The concept is only as good as the execution.

Guest's picture

This isn't a real ad. No way people would get this.

Endlessway1's picture
99 pencils

i like the execution so much but i dont get the idea .. what does it mean?

premc's picture
917 pencils

ohk !


hari.'s picture
375 pencils

shinier floors mean you slip and fall down a lot. so much so that the floor pattern gets imprinted on various parts of your skeleton ;)

rainman's picture
267 pencils

the only way I got it was because of the doctor's hands on the sides. The floor tiles are so bright that you can backlight x-rays with them.

not good

Guest's picture

it's say.. the floor is transparant..
but i like it

guepaje's picture
133 pencils

great work, i like the concept.

AXAY555's picture
582 pencils

this ad reminds me of the Surf ad with the xray on the nurse's dress... well actually i think this might b inspired by that ad.

LucasPS's picture
523 pencils

Like it, its 90´ extructure but its new at the same time.

bryan9's picture
110 pencils

Dont like it. A little bit confused to me.

Guest's picture

está bueno gringos turistas

Eddie Morgan's picture
Eddie Morgan
46 pencils


Log in or register to post comments