Mr. Clean: Shining floor, Toilet paper
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Paul Weeks
Post production: Marcelle Faucher
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14 comments
worst of the lot. Sorry.
i don't understand...
very old idea... done a zillion times with detergents.
ideas....30 minutes nahi toh free.
This is distracting. You focus on the shadow and the toilet paper, then later you realize it.
could make better
Everybody is creative, be yourself.
Very subtle. It's great when you get it, but I don't know if I would have got it unless I read the 'shining floors' title.
ouch its blinding me! ;-)
its not that straight-to-the-head, but i kind of like it
definitely thought the shadow was a weight lifter.
We now know when and where the creative director got his idea... C*ap
ahmmm very old idea...
nice excruciation...
I think the reason it's so hard to "get" without any copy is because logically in our minds for a floor to be as "shiny" as this one it would have to be reflecting an equally bright light from the ceiling- which would of course then cancel out any shadows. It's a representational idea relying on an illogical visual...to me a fail.
I get what you are saying... but do you have to be that logical? When someone illustrates teeth glowing in a dark room, or a twinkle on a shiny smile, do you say "I don't get this, teeth don't illuminate", or do you say "Oh, 'brighter smile', i get it".
Obviously this ad is more subtle, and trying to be more clever, so it's a bit different than the example above... but really? Is it that hard to get the joke?
took me awhile to get it. i am ashamed