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Shining floor, Knives

Agency: 
Published/Aired: 
October 2010
Description: 
Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Paul Weeks
Post production: Marcelle Faucher

Comments (26)

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Highest Rated

Guest's picture
Guest

It can't be too bad, the campaign just got into this year's Communication Arts Advertising Annual.

Guest's picture
Guest

I've looked at all three and I don't get it. It says shining floor and I still don't get it.

ivan's picture
ivan

Hint: Shadows.

Guest's picture
Guest

good advertising shouldn't require a hint

LeroyChristian's picture
LeroyChristian
Activity Score 392

agree, will the target audience understand this ad?

Guest's picture
Guest

Took me a second because of the similar tile background in both the kitchen & shower.
I thought, your shower is so clean you can cook dinner in it lol.

getrich_gg's picture
getrich_gg
Activity Score 50

it means that the light comes from the floor because its shining... weak!!

morse's picture
morse
Activity Score 17364

Hah, nice idea, but he execution is weak.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture
dthlb72
Activity Score 545

lazy ads

Guest's picture
Guest

Done before.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cute, just not in a clever way.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Can't get it at all. agree its a lazy ad.

Guest's picture
Guest

Shinning Floor is not written out there. People like me will not understand unless the AOTW tag. I think there will be no tagging option in the print media :). Weak ad.

Guest's picture
Guest

You have to be stupid not to get it. Still not great though.

Billoughsby's picture
Billoughsby
Activity Score 5144

In the company of the typical woman's magazine ad which this ad will probably keep, this is an upgrade, believe me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

It's just not executed right. Not to mention done already.

Guest's picture
Guest

done a lot.

Guest's picture
Guest

This is stunning work. For a really tough client. In a notoriously pedantic category. Anyone who doesn't recognize that shouldn't be in the business.

Guest's picture
Guest

Yeah, I doubt these ever ran.

Guest's picture
Guest

This is a stunning campaign for a very tough client in a notoriously banal category. Anyone who doesn't recognize that shouldn't be in the business. Well done boys. Love Craig.

Guest's picture
Guest

Just because the category is banal doesn't make poor work any better. As with everything in advertising.

Guest's picture
Guest

Done some many times,

Guest's picture
Guest

got illumined by the thought

Guest's picture
Guest

Not easy to understand

Guest's picture
Guest

VERY HARD, i think it's not good

Guest's picture
Guest

It can't be too bad, the campaign just got into this year's Communication Arts Advertising Annual.

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