22 comments

leandro.tuxo's picture
leandro.tuxo
44 pencils

Nice Idea. So clean that you can eat on the floor. Like my grandma always says. I just think this ad deserves a nice photo or a better Photoshop work.

adguy2007's picture
adguy2007
28 pencils

Would have been better on the table, ie invisible plate.

andrej dwin's picture
andrej dwin
937 pencils

nope. that wouldn't save this either.

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FarFromFlorida's picture
FarFromFlorida
104 pencils

Welcome to advertising 1986. We're having a blast here in the creative department: Come in at 12.30 pm, go out for a 3 hour lunch, come back, do some work about "hey it's so clean you can eat of the floor" ads, win a gold lion doing it, go out, snort some coke and retire in Provence at the age og 57 and develop a red-wine problem.

bknowlden's picture
bknowlden
3647 pencils

Sounds easier than a 401K.

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

first idea, let´s do it!!

mapliopl's picture
mapliopl
146 pencils

I mean if it's an average idea, the least they can do is do a real photoshoot on a real floor... so much for excellence...

Guest's picture
Guest

Sooooooo boring.

Name's picture
Name

I'm Hungry.

kaeloKONG's picture
kaeloKONG

caca!

Toro's picture
Toro
1029 pencils

This idea has been done exactly the same but on a tiled floor. Years ago, and it won big time at the award shows.

jian.'s picture
jian.

Man, I was actually looking a lot more into this than I should've. Did anyone else think the sandwich looked like a chicken or something? I didn't think the message was very clear. There were too many distractions that took away from the "eating on the floor" execution.

Powertheflower's picture
Powertheflower
30 pencils

it doesnt look much like a floor, darker tiling or a pattern would have gotten the message across better!

Stigset's picture
Stigset
1456 pencils

Anybody got a link for the other ads that have been done this way ? I haven't seen it before, and I think it's pretty neat.

adbox's picture
adbox

Crap idea, crap photoshop work.

Mark c.'s picture
Mark c.

This would be waaaaay better if you became more creative with the environment . You need to step beyond just .... a tile floor because people today dont use paper towals for just tile floors and flat surfaces . Maybe make a clean spot where some exotic food is being shown on and the surronding area is a Jungle with some tribe surrounding it or ... yeah just expand on your idea dont be afraid to go beyond.

Mark c.'s picture
Mark c.

This would be waaaaay better if you became more creative with the environment . You need to step beyond just .... a tile floor because people today dont use paper towals for just tile floors and flat surfaces . Maybe make a clean spot where some exotic food is being shown on and the surronding area is a Jungle with some tribe surrounding it or ... yeah just expand on your idea dont be afraid to go beyond.

Mark c.'s picture
Mark c.

This would be waaaaay better if you became more creative with the environment . You need to step beyond just .... a tile floor because people today dont use paper towals for just tile floors and flat surfaces . Maybe make a clean spot where some exotic food is being shown on and the surronding area is a Jungle with some tribe surrounding it or ... yeah just expand on your idea dont be afraid to go beyond.

Mecajet's picture
Mecajet
116 pencils

is this photoshopped? WTF?! I thought this was floating, like the table was invisible or something. Man. What a simple idea to just shoot.

hadrianapolis's picture
hadrianapolis
733 pencils

Nice idea? Ahahah...

BasW's picture
BasW

Stay with the product!

thedesolateone's picture
thedesolateone
5 pencils

Already done, and worked better with titled floor.

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