Shinier floors.
Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas
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10 Comments
Gil, sos bobo? Dejá de subir cosas choto trucho
Gil, no sos bobo, que buena idea!
done for a clothes whitener, doctor is holding the x ray up to the nurses white uniform.
yep. i've seen that
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Yeah, that would be more appropriate use of the concept. I think these are too ambiguous to work well. Plus who wants to see an x-ray of someone's crotch!
bone cancer...bummer
Oh oh oh!!! I just got it! what they meant is that the floor is so shiny when you use their product that you could use it as a light box to view x rays!!
its actually quite smart!
No more x ray please!
creo q la radiografia cuenta demasiada historia y no es ahi donde está el chiste, además ya está echo y mejor.
you need light to see an x ray clearly. the floors are so shiny they produce enough light. the fact that they are visible is because x-ray sheets are transparent. the idea was there.. but bad bad bad execution.