Mr. Clean: Hips

Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas

10 comments

Guest's picture
Guest

Gil, sos bobo? Dejá de subir cosas choto trucho

Guest's picture
Guest

Gil, no sos bobo, que buena idea!

Guest's picture
Guest

done for a clothes whitener, doctor is holding the x ray up to the nurses white uniform.

Ad_Man's picture
Ad_Man
828 pencils

yep. i've seen that

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

Yeah, that would be more appropriate use of the concept. I think these are too ambiguous to work well. Plus who wants to see an x-ray of someone's crotch!

Guest's picture
Guest

bone cancer...bummer

Guest's picture
Guest

Oh oh oh!!! I just got it! what they meant is that the floor is so shiny when you use their product that you could use it as a light box to view x rays!!
its actually quite smart!

bryan9's picture
bryan9
110 pencils

No more x ray please!

Guest's picture
Guest

creo q la radiografia cuenta demasiada historia y no es ahi donde está el chiste, además ya está echo y mejor.

Guest's picture
Guest

you need light to see an x ray clearly. the floors are so shiny they produce enough light. the fact that they are visible is because x-ray sheets are transparent. the idea was there.. but bad bad bad execution.

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