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AotW April 2008 winners
Play the Creative Challenge
Let's keep our home clean.
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Alexis Álvarez, Daniel Fierro
Art Director: Diego Fernández Brun
Copywriters: Alexis Álvarez, Hernán Kritzer
Head of Art: Cecilia Ognio
Published: February 2008
Comments
Very good idea. I´ve seen this kind of pictures before, but I have never seen them used with such a great purpose and with such a benefit for the product, as in this work.
well done
I agree completely.
Good to see a great product advertised in an equally great way.
ok
Capo
not that brilliant. this ad is only for one purpose, not to sell but to win in festivals.
and for real, would u really put this ad in a newspaper or a mag? seriously. i dont think so.
this kind of shit, is making the ad industry less creative and less serious to the world.
at least, this technique has been used for one thing which we all know, and when i clicked to enlarge it i thought and was prepared to type the same comment which a lot more people gonna type, " how long does it take them to forget this old way of saying its a good quality sound ?" but then i saw it for something else, which prooves actually that it is original and flexable to be used for other products, "recycled" in other words.. i think it works and its nice as well...
--
Everartz
Bien
Viva Honduras !!!
I don't get it??
Great ad! Could use a different typeface for the tagline. Nonetheless, a very strong concept.
yeah, great visual. perfect concept. like it.
I dont get it, and if I do then I am pissed I did.
idea reciclada.
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