Mr. Clean Biodegradable: Reflection, 1

Let's keep our home clean.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Alexis Álvarez
Art Director: Diego Fernández Brun
Copywriters: Alexis Álvarez, Hernán Kritzer
Head of Art: Cecilia Ognio
Published: February 2008

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12 comments

6 pencils

ManfredBockFriday, March 28, 2008 - 16:30

Very good idea. I´ve seen this kind of pictures before, but I have never seen them used with such a great purpose and with such a benefit for the product, as in this work.
well done

10689 pencils

Jet Propulsion LabFriday, March 28, 2008 - 18:39

I agree completely.
Good to see a great product advertised in an equally great way.

1687 pencils

klaussnowFriday, March 28, 2008 - 20:23

... its already been done...

1069 pencils

Absolut MFriday, March 28, 2008 - 22:28

Capo

184 pencils

moiseschoSaturday, March 29, 2008 - 02:53

not that brilliant. this ad is only for one purpose, not to sell but to win in festivals.
and for real, would u really put this ad in a newspaper or a mag? seriously. i dont think so.
this kind of shit, is making the ad industry less creative and less serious to the world.

7627 pencils

everartzSaturday, March 29, 2008 - 06:18

at least, this technique has been used for one thing which we all know, and when i clicked to enlarge it i thought and was prepared to type the same comment which a lot more people gonna type, " how long does it take them to forget this old way of saying its a good quality sound ?" but then i saw it for something else, which prooves actually that it is original and flexable to be used for other products, "recycled" in other words.. i think it works and its nice as well...
--
Everartz

| Everartz |

676 pencils

m í t i c oSaturday, March 29, 2008 - 13:21

Bien

Viva Honduras !!!

128 pencils

mlsman5000Sunday, March 30, 2008 - 21:44

I don't get it??

553 pencils

alfredoMonday, March 31, 2008 - 00:33

Great ad! Could use a different typeface for the tagline. Nonetheless, a very strong concept.

9 pencils

RomuloMonday, March 31, 2008 - 09:20

yeah, great visual. perfect concept. like it.

36 pencils

cmart7327Monday, March 31, 2008 - 18:50

I dont get it, and if I do then I am pissed I did.

814 pencils

robottttrockkkkTuesday, April 8, 2008 - 12:32

idea reciclada.

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