Stimulating coffee meets stimulating ambience. Making a world of difference to discuss the world.
Advertising Agency: MAA Communications, Bangalore, India
Creative Director: Priya Kapur
Art Director / Illustrator: Manoj Maani
Copywriter: Sujit Soman
Published: October 2008
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15 Comments
nice and simple.....
nothing great about it!
I think I see Mary in the Coffee Mug Stain
forced visual.
http://www.chrisperryad.com
& http://blog.chrisperryad.com
coffee mug stains are circular here the stains r coffee mug itself which is confusing...so if u r showing coffee mug the stains r not required...
Hmm...i dont think I got it!
http://doodlewack.blogspot.com/
boring....
ummmm...
I don't like criticising something without offering something of use but this campaign makes that difficult. I don't see a real unique principle in any of these execution. Perhaps there are translation difficulties, but this copy is bad. There might be people discussing things like 'infrastructure' but that's a really forced analogy. Repeating both 'stimulating' and 'world' is not working at all. The art direction seems more than a little slipshod. The typeface is awful and why is half a character bleeding off the page?
Find something to distinguish Mr Bean. Develop a concept to explore that. Ditch these.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
meh
*****
SJB
Warwick
its a wonderfull visual
WTF?
Its a cliche and boring....maa??
Poor Art, poor layout.. Idea is nice