MPT Taxi Service: Dog
Because sometimes it's so hard to find a way home
Advertising Agency: McCann Erickson, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Art Buying: Monika Dagiel, Karolina Czaplarska
Photographer: Lukasz Murgrabia
Stage design & mock-ups: Karina Krolak, Marek Lesniak
Retouch: Iza Zembrzuska
Published: March 2007
24 Comments
Thats what i call AN AD! Congratulations.
www.renancorrea.carbonmade.com
I saw this a while ago, it's beautiful though a bit hard to grasp at first. Nevertheless this shows how execution can define an ad. Superb.
great work. simple and intense.
That is what happens when a dog can't find a pay phone.
awwwwww.... sex sells, cute animals too.
sorry, but i don't fall for animals.
ads like these always seemed a bit lazy to me.
i prefer idea driven ads with strong concepts
i like the cloud in the background.
I totally agree!!
Did you notice that if you turn it upside down and stare at it with one eye closed for 21 seconds 9.62" away from the screen, you see a hidden message? Pretty creepy!
Try it.
F off mate! Don't kid around like that...
Not even twenty tongue rings could (beep) with my speech...
:: Put your ears against the ground so i can walk over what you heard::
Lovely. >>>> That's not an ad. THIS is is an ad.
>>>> That's not an ad. THIS is an ad.
does doggy needs a cab home? I am amazed dat ppl find this good stuff.
THANK YOU!
Lovely ad.
Something special is coming this way.
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
just because people like the photo doesn't mean they will remember who the ad is for. this series proves that (I bet that 99% of people don't recall the advertiser 3 secs after they saw the ad).
nice photo doesn't make a nice ad.
festival material that don't stand a chance in the real world. waaaaaaaaaay off imho.
like it!
very nice :)
"Add an Ad"
http://sinoko.blogspot.com/
Stupid analogy. Product is bolted on to a very unstable idea
Strip. Strip. Strip.
Good thought... Well executed too... MPT Taxi Service has a good brand building campaign...
To be consciously stupid, when required, is an essential part of wisdom.
Wooohaa, so cool!!!
beautiful photography... nice concept... great layout.. way to go Poland!
| Everartz |
I'm gonna start to look for lost dogs in tree holes.
That's a place i never checked before.
Nice art direction but I don't think that this idea sells. No USP, just a nice campaign. And does anybody remember the taxi number after seeing this ad?
i dont get it.
why animals?
ZappingLatam.com
WTF???? I haven´t seen these when they posted, now that i did... WTF?? Why is this any good??
because the puppie is cute? come on everyone!!
either i´m completely lost here and missing something really great, or this is just a "cute" picture of a puppie that has no home to go to... and that´s all. SO???
maybe calling a taxi would help the dog?
oh god sorry but i was really surprised when i read the comments.
these days you can´t know what people will think about an ad, definitely... that´s why agencies send like 200 pieces to a festival (let´s see what happens "strategy").
Bah!!
very well!