MP Jewellers: Neck

Feels Like Nothing!

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh

September, 2009


Misstree's picture
425 pencils

I really like the thought, but hate the exclamation at the end of the copy! Plus, you really don't need that scam festival for could just say 'light jewellery from so & so...'. Also, knock off that really weird tagline from below the logo and voila! it's much neater, crisper...


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Guest's picture

we need more exclamation points in advertising.

eg. The ultimate driving machine!

anHiiieeta's picture
328 pencils

by the way copywriters--- jewelery has lot more to feel without saying anything.

dollypoppin's picture
1423 pencils

Something's terribly wrong about the copy.

"Nihil sub sole novum"

Guest's picture

Yes it IS nothing.

Dzsoi's picture
8008 pencils

I thought the visual says our jewellery will belong to you so close like nothing else or something like that.

robert saravanan's picture
robert saravanan
32 pencils

Yes, It's feels like nothing in it. Disrepute to O&M, Kolkata branch.

Abrahams's picture
109 pencils

All you guys need to have brains to get the O&M things!

Dzsoi's picture
8008 pencils

Seems like somebody would like to get a job there by kissing asses.

akshaysrikar's picture
420 pencils

Purpose of an advertisement is to 'sell' (to be as clear as possible) , not to make the audience think what the hell they are tryin to say.

Ads from O&M doesn't always have to be good or thoughtful, sometimes they suck too.

I agree with everyone that thinks the copy is an utter waste for this campaign.

prs's picture
210 pencils

if it feels like nothing then why wear it? it doesn't make any sense, just one innocent question "would you wear a cloth knowing that "it feels like nothing?", wouldn't it arouse many other questions such as what if your cloth has slipped off in public place or classy restaurant now since "it feels like nothing" you won't be able to notice it and imagine yourself when it happen, now that's exactly what i don't want. imagine my surprised after knowing it came from O&M. i agree with the former poster Dzsoi.

Don't follow the herd - be yourself!

capywriter's picture
5509 pencils

jewelry that feels like you're wearing nothing... strange selling proposition.

freakart's picture
534 pencils

Buy the new jewelery, because it feels like nothing, NOTHING! And nothing is what you get.


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CUTIEPIE's picture
347 pencils

You just made me laugh, thanx, thats exactly what it is!

Critic's picture
271 pencils

As gold price is shooting up everyday, if we feel like 'feels like nothing', then it's not fair.

jackal hunts's picture
jackal hunts
325 pencils

I think the ad was for 'light jewellery' but the copy made it a mess:(

cezara's picture
10 pencils

the feeling that you are wearing NOTHING when you ARE wearing jewellery is not exactly nice.
the add is totally wrong

tamils's picture
202 pencils

feels like nothing ... of course "copy " feels like..(....)

meraj's picture
216 pencils

so common for a jewelery ad !!....typical copy

MJStinson77's picture
601 pencils

Maybe a better line could save this concept? But 'Feels like nothing.' isn't going to sell jewelry. | | wordjones

Guest's picture

...I wonder what the jewellery is like?

mardi's picture
20 pencils

i like the copy as well as art direction atleast better than the previous one where hand has been showed...

Guest's picture

ladies wont buy jeweleries if it Feels like nothing....bad job O&M..ur my fav so come out wit something worthy

Guest's picture

remember reading something ditto for an ad for seamless panties. To think that someone would want to use it for jewelry is really pathetic plagiarism. And you guys actually get paid for this? I cant imagine someone with such little brains even having a job.

Guest's picture

ONE BAD AD like this is enough to Nullify all ur goodwill

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