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Hands

Agency: 
Published/Aired: 
September 2009
Description: 

Feels Like Nothing!

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh

Comments (36)

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Highest Rated

Guest's picture
Guest

Considering today's woman, especially the young ones hanging around with itsy-bitsy clothings, and itsy-bitsy touch-me-not attitude, the design shown is quite light and should invoke curiosity for its 'lightness'.

sirvan's picture
sirvan
Activity Score 29860

That's a benefit?

+++

"I love some things, and don't love some other things."

rehpani's picture
rehpani
Activity Score 312

SIRVAN

Oh my god!!! you have 12529 pencils!!!

DO YOU HAVE JOB???
DO YOU HAVE LIFE???
DO YOU HAVE FAMILY???

sirvan's picture
sirvan
Activity Score 29860

Keep trying, and you can catch up :)

Nice attitude, btw.

+++

"I love some things, and don't love some other things."

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Done

Adaddicted's picture
Adaddicted
Activity Score 3435

do not always blame him. Considering today's gold price 'feeling nothing' is better!!

withalltherespects

Guest's picture
Guest

Don't think we need a line.

Guest's picture
Guest

e e no no it looks like marks after being kidnapped and tortured

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

yeah, thought so too!

anHiiieeta's picture
anHiiieeta
Activity Score 328

what'sthat copy saying? so stupid........

Guest's picture
Guest

looks more like stigmata.. :(

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

looks like stigmata to me..

Guest's picture
Guest

smaller the logo please.

dollypoppin's picture
dollypoppin
Activity Score 1423

Doesn't look like a bracelet at all.

---------
"Nihil sub sole novum"

Geimima's picture
Geimima
Activity Score 824

feels like nothing..to me. better be using gold paint or silver paint rather than just a pen.

rehpani.. i'm wondering the same.

life is a playground

ideamani's picture
ideamani
Activity Score 182

blah!

The sudden cessation of stupidity- Advertising.

kerana's picture
kerana
Activity Score 533

so.......

tirthomitro's picture
tirthomitro
Activity Score 2758

the art is fabulous. mindblowingly good!
the concept sucks, tho'.

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
Hiperion
Activity Score 3138

B O R E D
(2 stars for a "correct" execution)

Blashyrkh's picture
Blashyrkh
Activity Score 32882

If a jewel feels like nothing than it is nothing

Abrahams's picture
Abrahams
Activity Score 109

Fantastical artwork....a nice copy..n we have a delighting work. Afterall its Ogilvy!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Jewelry should above all be beautiful, which is not telegraphed in this ad. Quite the opposite actually.

This approach does not inspire me to buy jewelry.

stadmed's picture
stadmed
Activity Score 23

The concept is good.But the bracelet should have been more catchy.

shack

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

gud, but if the jewe iz in gold or silver :)

Guest's picture
Guest

i\how will i buy jwelry?

manriqueas's picture
manriqueas
Activity Score 15

I don't think not feeling the jewellery is a good thing. but is a good art direction.

ilovegreatads's picture
ilovegreatads
Activity Score 312

why?

freakart's picture
freakart
Activity Score 534

- dude, what is lighter then air but on your hand or other bodu part?
- emm, my TATTOOS!!!
- dude, you are genius, WIN!

--
tattoos have many side meanings, this looks more like barb wire

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Critic's picture
Critic
Activity Score 271

Agree with thedesignaddict. If this ad is for jewelry, then the highlight should be for bracelets. Nice hands anyway

Guest's picture
Guest

i find this creepy, the tattoo looks more like barbed wire or some kind of torture device!

tamils's picture
tamils
Activity Score 202

some thing wrong in the copy...

MJStinson77's picture
MJStinson77
Activity Score 601

I agree both the art direction and copy need help. Possibly a lot of help.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Perhaps underwear should "feel like nothing" but I would venture you'd want your jewelry to feel like something.
and is me? or does her fingers look swollen, perhaps she reacting to the ink

Before I clicked through to the bigger version, my first reaction was..... it's another wrist-cutter Ad.

bvital's picture
bvital
Activity Score 198

true no need of copy, nice work

mardi's picture
mardi
Activity Score 20

i like the concept even the copy but the way the art has been done is not compelling

Guest's picture
Guest

i want my jewelery to feel like everything.. not nothing..

Guest's picture
Guest

Considering today's woman, especially the young ones hanging around with itsy-bitsy clothings, and itsy-bitsy touch-me-not attitude, the design shown is quite light and should invoke curiosity for its 'lightness'.

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