M.P. Jewellers: Hands

Feels Like Nothing!

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
Published: September 2009

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36 comments

sirvan's picture
sirvan
29870 pencils

That's a benefit?

+++

"I love some things, and don't love some other things."

rehpani's picture
rehpani
312 pencils

SIRVAN

Oh my god!!! you have 12529 pencils!!!

DO YOU HAVE JOB???
DO YOU HAVE LIFE???
DO YOU HAVE FAMILY???

sirvan's picture
sirvan
29870 pencils

Keep trying, and you can catch up :)

Nice attitude, btw.

+++

"I love some things, and don't love some other things."

Blashyrkh's picture
Blashyrkh
32701 pencils

Done

Adaddicted's picture
Adaddicted
3435 pencils

do not always blame him. Considering today's gold price 'feeling nothing' is better!!

withalltherespects

Guest's picture
Guest

Don't think we need a line.

Guest's picture
Guest

e e no no it looks like marks after being kidnapped and tortured

CUTIEPIE's picture
CUTIEPIE
347 pencils

yeah, thought so too!

anHiiieeta's picture
anHiiieeta
328 pencils

what'sthat copy saying? so stupid........

Guest's picture
Guest

looks more like stigmata.. :(

vidya.shankaran's picture
vidya.shankaran
724 pencils

looks like stigmata to me..

Guest's picture
Guest

smaller the logo please.

dollypoppin's picture
dollypoppin
1423 pencils

Doesn't look like a bracelet at all.

---------
"Nihil sub sole novum"

Geimima's picture
Geimima
815 pencils

feels like nothing..to me. better be using gold paint or silver paint rather than just a pen.

rehpani.. i'm wondering the same.

life is a playground

ideamani's picture
ideamani
182 pencils

blah!

The sudden cessation of stupidity- Advertising.

kerana's picture
kerana
531 pencils

so.......

tirthomitro's picture
tirthomitro
2722 pencils

the art is fabulous. mindblowingly good!
the concept sucks, tho'.

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
Hiperion
3138 pencils

B O R E D
(2 stars for a "correct" execution)

Blashyrkh's picture
Blashyrkh
32701 pencils

If a jewel feels like nothing than it is nothing

Abrahams's picture
Abrahams
109 pencils

Fantastical artwork....a nice copy..n we have a delighting work. Afterall its Ogilvy!

thedesignaddict's picture
thedesignaddict
5366 pencils

Jewelry should above all be beautiful, which is not telegraphed in this ad. Quite the opposite actually.

This approach does not inspire me to buy jewelry.

stadmed's picture
stadmed
23 pencils

The concept is good.But the bracelet should have been more catchy.

shack

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

gud, but if the jewe iz in gold or silver :)

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

Guest's picture
Guest

i\how will i buy jwelry?

manriqueas's picture
manriqueas
15 pencils

I don't think not feeling the jewellery is a good thing. but is a good art direction.

ilovegreatads's picture
ilovegreatads
312 pencils

why?

freakart's picture
freakart
534 pencils

- dude, what is lighter then air but on your hand or other bodu part?
- emm, my TATTOOS!!!
- dude, you are genius, WIN!

--
tattoos have many side meanings, this looks more like barb wire

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Critic's picture
Critic
271 pencils

Agree with thedesignaddict. If this ad is for jewelry, then the highlight should be for bracelets. Nice hands anyway

Guest's picture
Guest

i find this creepy, the tattoo looks more like barbed wire or some kind of torture device!

tamils's picture
tamils
202 pencils

some thing wrong in the copy...

MJStinson77's picture
MJStinson77
601 pencils

I agree both the art direction and copy need help. Possibly a lot of help.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Perhaps underwear should "feel like nothing" but I would venture you'd want your jewelry to feel like something.
and is me? or does her fingers look swollen, perhaps she reacting to the ink

Before I clicked through to the bigger version, my first reaction was..... it's another wrist-cutter Ad.

bvital's picture
bvital
198 pencils

true no need of copy, nice work

mardi's picture
mardi
20 pencils

i like the concept even the copy but the way the art has been done is not compelling

Guest's picture
Guest

i want my jewelery to feel like everything.. not nothing..

Guest's picture
Guest

Considering today's woman, especially the young ones hanging around with itsy-bitsy clothings, and itsy-bitsy touch-me-not attitude, the design shown is quite light and should invoke curiosity for its 'lightness'.

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