MP4 Microlab: Serge

What you imagined.
What it was.
Discover who's behind each song.

Advertising Agency: Leche 2, Chile
Executive Creative Directors: Sebastian Zegers, Sebastian Arteaga, Cristobal Zegers
Creative Director: Cristobal Arteaga
Copywriters: Cristobal Arteaga, pato Reyes, Tomas Cisternas
Art Director: Misbet Crocop

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10 comments

monicamexico's picture
monicamexico
830 pencils

This is weak in a lot of ways. First of all, we usually know what or favorite singers look like. Secondly, what does iPod have to do with that?

Tinglow's picture
Tinglow
614 pencils

Explaination please!

oscarpola's picture
oscarpola
470 pencils

Its not an Ipod its a mp4 microlab player. which is like a copy of the Ipod video in south america

consolidated.db's picture
consolidated.db
542 pencils

ok, iPod or iPod imitator, whatever - the question still stands as to the relation between the message and the product.

arcadia's picture
arcadia
2 pencils

Well, considering it says that it's the new MP4, I guess we can assume the brand just launched this product, and the ad would refer to the biggest difference between the MP3 and the MP4, which is the possibility to view videos and images. So whatever you listened to on the MP3, you're now able to see how it looks like on the MP4.

everartz's picture
everartz
7611 pencils

iPod id the original everything else is just waste of money.. just like this campaign!
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Everartz

| Everartz |

cjh2177's picture
cjh2177
9 pencils

I don't understant what it means

is anybody who can let me know what this ad says?

sold's picture
sold
3219 pencils

e o chile tem as melhores escolas e um dos melhores IDHs da américa latina... imagine se não tivesse

Guest's picture
Guest

Muy bueno, simple, perfecto

Anonymous Author's picture
Anonymous Author
1541 pencils

Wrong. Did not imagine any such thing.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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