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Fisherman

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

If my heart becomes too large to contain, will you lend me your chest?
Connected we can do more.
Movistar

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Erick Galván
Account Director: Manuel Ahumada
Agency Producer: Daniella Dañino
Photographer: Lucía Arana

Comments (14)

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Highest Rated

michelangelo's picture
michelangelo
Activity Score 660

terrible art direction, the guy on the left wearing same jacket... legless creatures, etc

atb2005's picture
atb2005
Activity Score 13557

I find it a tad abstract for a mobile carrier. That doesn't mean it's "bad". I know exactly what they are trying to say here.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Abstract visual with an abstract idea. It is going to leave your average consumer confounded.

akshaysrikar's picture
akshaysrikar
Activity Score 420

very true. i second that.

Paldix's picture
Paldix
Activity Score 2

Hummmm... Arrogant comments like atb2005's, stereotyping Latin America, makes me feel embarrased... Who the fuck are you and what do you know about Peruvian reality in order to pontificate about what is deep, abstract or light for a mobile company according to the reality of that market? BTW I think is a great brand campaign.

Adaddicted's picture
Adaddicted
Activity Score 3435

Just the Tagline was fair enough to carry out the message. I think they are late by 10 years to publish it. Escapist art ;-(
I dunno why the people feel embarrassed when they read an honest comment! My 2 pencils ;-))

withalltherespects

bobby666's picture
bobby666
Activity Score 1460

i have seen the TVC. so I can say the print is briiliantly adapted and the entire campaign is in sync. Kudos to you guys.

xcreativity's picture
xcreativity
Activity Score 2374

it's confusing. how the heck will the end user get this?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Reality Check's picture
Reality Check
Activity Score 2539

He has no legs!

dani_boi's picture
dani_boi
Activity Score 166

This one is fantastic. The art direction is very dynamic and I like how it feels like the guys are actually helping each other.
It's in line with the TVC. Great!

dthlb72's picture
dthlb72
Activity Score 545

looks eerie...

mar.'s picture
mar.
Activity Score 9

I loved the TVC. And yes, you need to know about Peruvian reality to get the point. This is a really good campaign.

mar.'s picture
mar.
Activity Score 9

I loved the TVC. And yes, you need to know about Peruvian reality to get the point. This is a really good campaign.

michelangelo's picture
michelangelo
Activity Score 660

terrible art direction, the guy on the left wearing same jacket... legless creatures, etc

fala fulani's picture
fala fulani
Activity Score 254

I have seen the TVC and its brilliant!

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