Childhood obesity is a weight you carry for life.
Advertising Agency: 11|21, Rio de Janeiro, Brazil
Creative Director: Gustavo Bastos
Art Director: Fernando Maciel
Copywriter: Márcio Bittencourt
Illustrator: Fernando Maciel
Photographer: Washington Possato
Published: September 2008
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10 Comments
Ugly ads too...
not very nice
Very weak idea. It's not shocking at all, doesn't make me think that obesity is a bad thing.
exactly...it makes all obese people look like bad drawwwers with only 8 crayons. Unless they ate the other 54 in the pack.
crayons are just empty beeswax
Very flat and boring.
The 9 millionth campaign with pictures of children's drawings. Boring
Is this series specifically targeted at boys? All four ads have their gender identies specified (Boys/men: no hair; girls/women: long yellow hair -- it's a consistent), but I dont see any figures of girls looking overweight.
what the hell does this tell me apart from 'there are fat kids'??
I agree with SeanMartin. Why are only the boys big? Surely if one parent is overweight, then it affects all kids, not just ones of the same gender.
Lol, and if the girl's skinny while the boy is not, perhaps she actually has anorexia? I'd say that's a much more important thing to address than the obese kid!