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Drawing, 1

Published/Aired: 
September 2008
Description: 

Childhood obesity is a weight you carry for life.

Advertising Agency: 11|21, Rio de Janeiro, Brazil
Creative Director: Gustavo Bastos
Art Director: Fernando Maciel
Copywriter: Márcio Bittencourt
Illustrator: Fernando Maciel
Photographer: Washington Possato

Comments (11)

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Highest Rated

des4graphic's picture
des4graphic
Activity Score 282

Its very good idea

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\\Graphic in every where.... look around you!\\

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE FOR WOLKSWAGEN,same same...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

A Wolkswagen ad for obesity? And what the heck is Wolkswagen.....?

Albondiga's picture
Albondiga
Activity Score 96

I've never seen the VW ad, but this ad is fantastic. Great idea & execution.

®'s picture
®
Activity Score 133

this is the only one with an idea in it.... nice.

Favete's picture
Favete
Activity Score 365

good one, have the link on Wolkswagen's?

OMaxweller's picture
OMaxweller
Activity Score 79

This is the strongest ad out of the bunch. The idea of not feeling like you are not part of a group, whether that's family or friends, is a strong emotional concept. Very nice.

pardzy's picture
pardzy
Activity Score 16

well done

slip's picture
slip
Activity Score 919

this ad's communicating beautifully. right on the mark.

*****

SJB

teenie's picture
teenie
Activity Score 1894

Lovely. I like this one best but the other are good, too. It gives the idea that, even young, obese children know they stand out. I think it will touch parents pretty strongly.

VioletYoshi's picture
VioletYoshi

Nobody will learn anything from this ad. They will assume that it's reasonable to make fat children outcasts so they will be motivated to eat healthier, rather than understanding that fat children need support and acceptance.

This campaign also falls into the myth that fat is a choice, for a majority of people it isn't. Everyone comes in all shapes and sizes, you can be fat and be healthy.

www.bigfatfacts.com

Put an end to size discrimination, and ads like this one that prey on children.

des4graphic's picture
des4graphic
Activity Score 282

Its very good idea

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\\Graphic in every where.... look around you!\\

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