Childhood obesity is a weight you carry for life.
Advertising Agency: 11|21, Rio de Janeiro, Brazil
Creative Director: Gustavo Bastos
Art Director: Fernando Maciel
Copywriter: Márcio Bittencourt
Illustrator: Fernando Maciel
Photographer: Washington Possato
Published: September 2008
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Comments
DONE FOR WOLKSWAGEN,same same...
A Wolkswagen ad for obesity? And what the heck is Wolkswagen.....?
I've never seen the VW ad, but this ad is fantastic. Great idea & execution.
this is the only one with an idea in it.... nice.
good one, have the link on Wolkswagen's?
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Change it, change it now coz they will tomorrow.
This is the strongest ad out of the bunch. The idea of not feeling like you are not part of a group, whether that's family or friends, is a strong emotional concept. Very nice.
well done
this ad's communicating beautifully. right on the mark.
*****
SJB
Lovely. I like this one best but the other are good, too. It gives the idea that, even young, obese children know they stand out. I think it will touch parents pretty strongly.
Nobody will learn anything from this ad. They will assume that it's reasonable to make fat children outcasts so they will be motivated to eat healthier, rather than understanding that fat children need support and acceptance.
This campaign also falls into the myth that fat is a choice, for a majority of people it isn't. Everyone comes in all shapes and sizes, you can be fat and be healthy.
www.bigfatfacts.com
Put an end to size discrimination, and ads like this one that prey on children.
Its very good idea
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