Movere Institute: Drawing, 1

Childhood obesity is a weight you carry for life.

Advertising Agency: 11|21, Rio de Janeiro, Brazil
Creative Director: Gustavo Bastos
Art Director: Fernando Maciel
Copywriter: Márcio Bittencourt
Illustrator: Fernando Maciel
Photographer: Washington Possato
Published: September 2008

11 comments

pierrelastname's picture
pierrelastname
2869 pencils

DONE FOR WOLKSWAGEN,same same...

LeeHarvey's picture
LeeHarvey
3045 pencils

A Wolkswagen ad for obesity? And what the heck is Wolkswagen.....?

Albondiga's picture
Albondiga
96 pencils

I've never seen the VW ad, but this ad is fantastic. Great idea & execution.

®'s picture
®
131 pencils

this is the only one with an idea in it.... nice.

Favete's picture
Favete
365 pencils

good one, have the link on Wolkswagen's?

OMaxweller's picture
OMaxweller
79 pencils

This is the strongest ad out of the bunch. The idea of not feeling like you are not part of a group, whether that's family or friends, is a strong emotional concept. Very nice.

pardzy's picture
pardzy
16 pencils

well done

slip's picture
slip
919 pencils

this ad's communicating beautifully. right on the mark.

*****

SJB

teenie's picture
teenie
1894 pencils

Lovely. I like this one best but the other are good, too. It gives the idea that, even young, obese children know they stand out. I think it will touch parents pretty strongly.

VioletYoshi's picture
VioletYoshi

Nobody will learn anything from this ad. They will assume that it's reasonable to make fat children outcasts so they will be motivated to eat healthier, rather than understanding that fat children need support and acceptance.

This campaign also falls into the myth that fat is a choice, for a majority of people it isn't. Everyone comes in all shapes and sizes, you can be fat and be healthy.

www.bigfatfacts.com

Put an end to size discrimination, and ads like this one that prey on children.

des4graphic's picture
des4graphic
282 pencils

Its very good idea

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