Movement Against Media Suppression: World Press Freedom Day

Advertising Agency: JWT, Sri Lanka
Creative Directors: Chandini Rajaratnam, Johann Latiff, Suminda Gamage
Art Director: Sithum Walter
Copywriters: Ralston Joseph, Mahesh Galabadarachchi, Jayanthi Thiyagalingam
Photographer: Luckshmanan Nadarajah
Other additional credits: Thayalan Bartlett, Irfan Ahmed, Dylan Fernando, Sandun Kankanamge, Natasha Gunawardena
Published: May 2008

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23 comments

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Please tell me that's not a casket.

mmackinven's picture
mmackinven
1564 pencils

It's not a casket...

wildbore's picture
wildbore
749 pencils

i think thats a casket.but unfortunately thats look like just a box.
anyway good try guys. better luck next time!

whitespace's picture
whitespace
1953 pencils

well... you could call it a coffin...

phoamcor's picture
phoamcor
1284 pencils

weak weak metaphor

tazz's picture
tazz
8 pencils

for heavens sake... 3 writers?

jazarah's picture
jazarah
1262 pencils

hahaha, i guess each one wrote one word :)

groovyspoon's picture
groovyspoon
57 pencils

Are they seriously trying to tell us that it took 13 people to come up with this ad... and yea... 3 writers? Are they for real?
I just saw a pen in a box... thought it was an ad for Cross!

Jet Lee's picture
Jet Lee
127 pencils

Other additional credits: The rest of the agency creatives. lol.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Eek.
Not to mention the fact that the media has nothing to do with pens anymore :P

BulbheaD's picture
BulbheaD
254 pencils

wait till you see a credit listing from BBDO.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

thought is not coming across clearly buddy!!!!

World Group Account Director's picture
World Group Acc...
13 pencils

is that a sushi?

Tincho's picture
Tincho
1093 pencils

Weak. There should be real coffins but smaller... but they would still be weak.

getconnected2001's picture
getconnected2001
989 pencils

Boring.....bad art.

purplerodent's picture
purplerodent
123 pencils

what the f. is this, so many people to develop such crap..... weak, weak.... so weak

Mindhunter

NatalieM's picture
NatalieM
1687 pencils

How is putting the pen to rest a metaphor for freedom?

mishkaa's picture
mishkaa
296 pencils

is it made to be an ironic ad coz the pen already is in the coffin.......

Adaddicted's picture
Adaddicted
3435 pencils

Guys, first of all check where the ad comes from???
Thats the answer to all the queries...

withalltherespects

jenm's picture
jenm
40 pencils

well I think it's not such a bad idea, just simple.
But bad art direction. Didn't get it at first as I really expected it to be a sushi roll.

Guest's picture
Guest

I'm from Sri Lanka, got it at once. The casket is typical of the ones you see here, and journalism still has a lot to do with the pen.

Guest's picture
Guest

Look, u have to be from Sri Lanka to understand this. I got it at once. & i thought it was brilliant. You have NO IDEA how suppressed the media down here is. Journalists are murdered in order to silence the truth. I thought this was a great idea.Like the ad said it's against media suppression...so it's not supposed to be ironic like some ignoramus said up there. It's about stopping what's going on. I mean, we're supposed to be a democracy but what is a democracy with no freedom of thought or speech? The power of the pen is being killed. This ad says it all. Put an end to the death of truth. Well done.

Charit Tissera's picture
Charit Tissera
23 pencils

a brilliant idea. The real struggle for journalism here in the island nation is clearly and strongly depicted. Yes, they could have done it in an improved manner i may say...hats off

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