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Super Mario

Agency: 
Published/Aired: 
November 2010
Description: 

Handyman / Hero
Moustaches Make A Difference.
This month, help us support prostate cancer research by growing a moustache.
If you can't get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.

Advertising Agency: TBWA\Singapore, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett

Comments (8)

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Highest Rated

Guest's picture
Guest
Guest's picture
Guest

The interpretations of not having a mustache are going too far from my point of view. And the characters are so different, from icons to generic figures... it's messy.

Guest's picture
Guest

I think you're missing the point. They're meant to be generic without their mustaches. It proves that they owe some part of their iconic nature to their mustaches, underlined by the line "Mustaches make a difference".

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Guest

Your comment is as stupid as this campaign.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Ok.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

poor ideas and poor argument

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Guest

seen it done before in a student book (insert sad trombone sfx)

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Guest
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