Moustaches Make A Difference: Super Mario

Handyman / Hero
Moustaches Make A Difference.
This month, help us support prostate cancer research by growing a moustache.
If you can't get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.

Advertising Agency: TBWA\Singapore, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett
Published: November 2010

8 comments

Guest's picture
Guest

The interpretations of not having a mustache are going too far from my point of view. And the characters are so different, from icons to generic figures... it's messy.

Guest's picture
Guest

I think you're missing the point. They're meant to be generic without their mustaches. It proves that they owe some part of their iconic nature to their mustaches, underlined by the line "Mustaches make a difference".

Guest's picture
Guest

Your comment is as stupid as this campaign.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Anonymous Author's picture
Anonymous Author
1541 pencils

Ok.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

poor ideas and poor argument

Guest's picture
Guest

seen it done before in a student book (insert sad trombone sfx)

Guest's picture
Guest
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