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Published/Aired: 
November 2010
Description: 

Communist / Conqueror
Moustaches Make A Difference.
This month, help us support prostate cancer research by growing a moustache.
If you can't get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.

Advertising Agency: TBWA\Singapore, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett

Comments (32)

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Highest Rated

Guest's picture
Guest

you people read way too much into the use of stalin because of his lack of positive connotations. the ad is about mustaches and truth be told, stalin had an awesome mustache. so regardless of whether he used it for good or for evil, stalin's 'stache is a symbol. not everything is a personal commentary on the actions of dictators. Although, I do agree, conquerer may not have been the ideal word, however i would chalk it up to the designer's dersire to use alliteration. And not doing hitler was a copout, i even searched for it in case i might have missed it.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I've been supporting prostate cancer for years without knowing it. Eww.

morse's picture
morse
Activity Score 17364

Funny how Hitler has been left out from the series.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lessismore's picture
lessismore
Activity Score 251

man you just stole my words :)

Guest's picture
Guest
Guest's picture
Guest

"reminds" only? You're being nice.
It's a total rip off.
And what about the idea?? For Cancer? Seriously? So you have to read the little words at the bottom of the ad to understand it's about cancer? What a shame.

And growing moustache for cancer? That's stupid.

mralanjones's picture
mralanjones
Activity Score 260

This campaign is a rip http://adsoftheworld.com/taxonomy/brand/oogmerk

But Movember is an awesome idea so don't bag it.

velle's picture
velle
Activity Score 1550

the campaign for oogmerk using before and after glasses works better - it plays on the 'with glasses you look smarter/more distinguished, et. al angle.' however, it lets you off the hook if you dont NEED glasses...

although similar, the campaign for prostate cancer i find preachy, and you don't have an excuse not to vote - if you dont grow your moustache, you're lower in social status... well, its a fine line between that and funny, and i know there is an attempt to be funny. however thats not coming through

it also doesnt directly link to prostrate cancer - unless as one poster suggested, youre a manlier man if you support prostate cancer, the line doesn't say it

ivan's picture
ivan

Guys and girls you can support the cause virtually as well by using virtual mustaches. :{ :[ :=)

lahaff's picture
lahaff
Activity Score 1518

Fuck yes this is nice. I'm working on my wife beater as we speak.

CMON's picture
CMON
Activity Score 31
Guest's picture
Guest

This is actually a pretty nice campaign. Cool stuff, nice and simple.

Shawali's picture
Shawali
Activity Score 8442

Conqueror? Really? Polish people are not going to be huge fans of this one. Using mass murderers to promote a good cause isn't really wise.. Poor taste, imho.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

Nice. Although this campaign has been going on in Sweden for 3 years now.

JeffP's picture
JeffP
Activity Score 810

Stalin, really?

Guest's picture
Guest

you forgot hitler and mao and moussolini and omg this ads suck

ivan's picture
ivan

Mao and Mussolini didn't have a mustache.

Asynchrone's picture
Asynchrone
Activity Score 318

They should have (:

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

Without getting deep into details, though the same concept was used, this work will work!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Billoughsby's picture
Billoughsby
Activity Score 5144

Stal, baby, that's YOU!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

elyoshiro's picture
elyoshiro
Activity Score 546

its the same idea

Guest's picture
Guest

He's not a conqueror but a mass murderer. Open up a history book next time.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

First: I hate when campaign have more than 3 subjects. If you had a good idea, thumbs up!!! But don't become an adv-stalker
Second: some subjects are reasonable silly and they show some political/historical ignorance
Last but not least: the logo reminds me of a whale and not of mustaches. Fail!!!

krautland's picture
krautland
Activity Score 3216

Stalin? STALIN? are these people on crack? he wasn't a conqueror but a dictator who created gulacs, startet the great purge and had a non-agression pact with hitler. and I haven't even started talking about the mass extermination of his own people.

but the mustache, that made the difference.
the cd who signed off on this is a moron.

Guest's picture
Guest

This is offensive.
Stalin murdered more people than Hitler. White-washing his brutality by calling him a "conqueror" is beyond ignorance and beyond insensitivity.

velle's picture
velle
Activity Score 1550

:{

Guest's picture
Guest

Like it. If you do Stalin you must do Hitler as well, the two are equivalent.

Hiperion's picture
Hiperion
Activity Score 3138

Done in Belgium before for optics.

Guest's picture
Guest

This mean that be a conqueror is better than a communist¿? You suck!

velle's picture
velle
Activity Score 1550

all this done before comments...

we have been comparing before and afters since the invention of the wheel probably
caveman 1: ooga booga, square wheel run better or round wheel run better booga booga test drive
caveman 2 (gets on bike with square wheels)
cavemen 3: (gets on bike with round wheels)
caveman 1: booger booger go!
come on.........................

its still a vaild communication device.

Nasheet's picture
Nasheet
Activity Score 87

done already

Guest's picture
Guest

That is awfully lame.

Conqueror, ha? Rather a blood-thirsty mass murderer.

Guest's picture
Guest

you people read way too much into the use of stalin because of his lack of positive connotations. the ad is about mustaches and truth be told, stalin had an awesome mustache. so regardless of whether he used it for good or for evil, stalin's 'stache is a symbol. not everything is a personal commentary on the actions of dictators. Although, I do agree, conquerer may not have been the ideal word, however i would chalk it up to the designer's dersire to use alliteration. And not doing hitler was a copout, i even searched for it in case i might have missed it.

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