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Gandhi

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by TBWA, India for Moustaches Make A Difference, within the category: Public Interest, NGO.

Protester / Prophet
Moustaches Make A Difference.
This month, help us support prostate cancer research by growing a moustache.
If you can't get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.

Advertising Agency: TBWA\Singapore, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett

Comments (8)

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Guest's picture
Guest

Dome with hats and with glasses.

Guest's picture
Guest

know the ad you mean, but the idea is clearly different.

CMON's picture
CMON
Activity Score 31
Guest's picture
Guest

Good point!

Guest's picture
Guest

We should start a website that chronicles such blatant rip-offs in advertising.

AssassinX's picture
AssassinX
Activity Score 1329

I think the strategy is kinda old.

Nice execution tho.

KarlHelou's picture
KarlHelou
Activity Score 4

The concept is indeed the same but i think the mustache idea is more relevant because of the "historical weights" of those (and the bearers). A large part of the people who changed in their domain were wearing facial hairs, while Oogmerk is just stereotype #1 to stereotype #2

manumartin5's picture
manumartin5
Activity Score 1196

i like the concept.. even it could have been better in execution.

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