No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers. We need you. Mankind needs you.

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier

December 2007


Bundy Agency's picture
Bundy Agency
597 pencils

solid copy
art doesn't complete the story

Have Heart's picture
Have Heart
922 pencils

Lovely campaign.

J.Zdaniuk's picture
74 pencils

I love it, makes me almost proud to be an American.

mikelite's picture
1031 pencils

weak, boring headline. I'm sick of this manly-man bullshit.

cush's picture
30 pencils

I like this line and the 'choo choo' line. But everything else, especially the art direction, fails for me.

Another thing, I may be wrong, but aren't these ads a tad too pretty and clever for truck drivers?

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