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Mountains

Published/Aired: 
October 2007
Description: 

Center Parcs is well-known for their holiday parks in The Netherlands, Belgium, France and Germany. The parcs are all nicely settled in nature and you can do al kinds of holiday-activities like mountainbiking, bowling, golf, etc. What's less known is their business-accomadations (Center Parks Meetings & Events) for training, presentations, seminars, teambuilding-activities, etc. In this campaign business-models and powerpoint presentation graphics suggest to come and do business-stuff in Center Parcs. The campaign is also being launched online in all kinds of powerpoint-animations.

What about hitting a few slopes before the product presentation?

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriter: Thijs Bontje

Comments (7)

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Highest Rated

iwritestuff's picture
iwritestuff
Activity Score 28

come on, peeps. think about the target: business execs, managers and those in charge of booking events. these executions are perfect for that.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Hideous.

lsadunb's picture
lsadunb
Activity Score 571

roooonc....

burnhard's picture
burnhard
Activity Score 395

no!

adrianapr's picture
adrianapr
Activity Score 1238

come oooooooooon!!

ivan's picture
ivan

These illustrations meant to look goofy, like the charts businessman do. I love it.

Kateter's picture
Kateter
Activity Score 2029

these are great graphics for annual report. but for this... naaaaaah!

iwritestuff's picture
iwritestuff
Activity Score 28

come on, peeps. think about the target: business execs, managers and those in charge of booking events. these executions are perfect for that.

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