Mountain Goat Brewery: Too busy brewing, 2

Sorry guys, we missed the submission deadline for our ad this week. We were busy testing the new Hop-inator (it gives the beer an extra aromatic kick). Anyway, we thought if we printed the front page again, The Age might give us another chance next week.

Creative Director: Richard Ralphsmith
Art Director: Jake Barrow
Copywriter: Jim Curtis

10 comments

anHiiieeta's picture
anHiiieeta
328 pencils

nice approach

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Cheeky, but good...

paumarques's picture
paumarques
1314 pencils

jajajajj!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!!!!!!!!!!!!!!

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silvi's picture
silvi
4172 pencils

This is more clear for the people who doesn´t belong to the advertising world.

keithstoeckeler's picture
keithstoeckeler
425 pencils

I've seen the "too busy to..." approach before, but never like this, where they printed the actual content from a previous issue. Well executed and definitely humorous.

flavourfish's picture
flavourfish
125 pencils

Love it!

But the one with stock photo I think some will miss.
And the next one is good but this is still the best one.

maxchionh's picture
maxchionh
255 pencils

this is much better. missing an advertising submission can be related to busy employees. not stock imagery...

Roger Keynes's picture
Roger Keynes
5498 pencils

Love the idea, but...
is that how the ad ran.. or is that your presentation mock up?
(There could be 2 more votes in it for you!) ;)

Will Think for Salary

rolling.stone's picture
rolling.stone
2740 pencils

good approach

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