Mountain Goat Brewery: Too busy brewing, 1

Sorry about the ad. We had to let our goat make it because we were busy counting yeast cells. There must be 500,000 per ml to make sure our beer keeps fermenting after it's bottled.

Creative Director: Richard Ralphsmith
Art Director: Jake Barrow
Copywriter: Jim Curtis


sirvan's picture
29870 pencils

Love the line.


"I love some things, and don't love some other things."

chris myles's picture
chris myles
429 pencils

I love the proposition. so honest that they spend a lot of time on it but I bet they did.

anHiiieeta's picture
328 pencils


CurryJ's picture
955 pencils

An honest beer very refreshing!!! (pun unintended)

I think; therefore I am

Spoonfeederxxx's picture
641 pencils


antondeluxe's picture
43 pencils

so cool!!
how can i try this beer in Thailand?

paumarques's picture
1314 pencils

fantàstica campanya!

Pau Marquès
(+34) 670 36 79 83

michdec's picture
440 pencils

hahaa this one is my favourite! great campaign

silvi's picture
4172 pencils

This is the best!!! Super funny!

badvertising's picture
66 pencils

Although you could probably say this about any small brewery it hasn't been said before. Nice work and fun.

maxchionh's picture
255 pencils

this is nice too. the line: "We had to let our goat make it" is hilarious.
ad agencies love to do campaigns, and 3 is always the magic number. it seems to me that the stock image ad is forced in to make the 3...

CurryJ's picture
955 pencils

That's part of the message I think...the fact that they are so busy brewing, they don't even have time for decent photography.

I think; therefore I am

Roger Keynes's picture
Roger Keynes
5498 pencils

Niiice campaign. Nice beer too.

Will Think for Salary

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