Mountain Goat Brewery: Too busy brewing, 1
Sorry about the ad. We had to let our goat make it because we were busy counting yeast cells. There must be 500,000 per ml to make sure our beer keeps fermenting after it's bottled.
Creative Director: Richard Ralphsmith
Art Director: Jake Barrow
Copywriter: Jim Curtis


13 Comments
Love the line.
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"I love some things, and don't love some other things."
I love the proposition. so honest that they spend a lot of time on it but I bet they did.
heheheheheh
An honest beer ad....how very refreshing!!! (pun unintended)
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I think; therefore I am
Sweet!
so cool!!
how can i try this beer in Thailand?
fantàstica campanya!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
hahaa this one is my favourite! great campaign
This is the best!!! Super funny!
Although you could probably say this about any small brewery it hasn't been said before. Nice work and fun.
this is nice too. the line: "We had to let our goat make it" is hilarious.
ad agencies love to do campaigns, and 3 is always the magic number. it seems to me that the stock image ad is forced in to make the 3...
That's part of the message I think...the fact that they are so busy brewing, they don't even have time for decent photography.
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I think; therefore I am
Niiice campaign. Nice beer too.
Will Think for Salary