Mountain Dew: Philosophy

To get to easy you have to go through hard.

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Directors: Levi Slavin, Dan Wright
Head of Art: Mike Davison
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Group Account Director: Tim Ellis
Account Director: Sophie Martignier
Account Manager: Siva Clement
Planner: Andy McLeish
Photographer: Mark Carter
Retoucher: Lightfarm Studios

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8 comments

kleenex's picture
kleenex
27828 pencils

nice ad.

Perkptar's picture
Perkptar
398 pencils

Cool message and yes, nice art.

Andrés Téllez V.
consumo|sentido

sacrilegend's picture
sacrilegend
2055 pencils

Really nice line. Feel like I've seen the art before, though.

Uduakabasi's picture
Uduakabasi
108 pencils

sweetness!!!

Uduaq

scamhandler's picture
scamhandler
60 pencils

Hmmm, I saw this in person and the line was not that small. In reality it was a big tribal-tattoo looking thing on the right. Scammy.

Ben P's picture
Ben P

That would have been the billboard version - this is print.

Guest's picture
Guest

Scamhandler It was actually printed in several formats, this was just one of them as was the version you are referring too!

Jef's picture
Jef
134 pencils

cool ad

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