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MD joins MOfilm, Mummy

Agency: 
Published/Aired: 
December 2010
Description: 

Extreme meets film.

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriters: Alex Strimbeanu, Eugen Suman
Illustrator: Cosmin Simionescu

Comments (13)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I like the concept... it is very very clever. But the execution lack big time.

And then GOD said...
Let there be creativity!!!

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

The campaign concept is clever, but the artwork is a total turnoff. I know they are going for the storyboard look, but storyboard doesn't have to look like it was drawn by a fourth grader. With better art this campaign would be pretty slick.

quodavid's picture
quodavid
Activity Score 734

totally agreed

kingzeus's picture
kingzeus
Activity Score 260

agreed

"you are valued for your value so be valuable..."

CreativeNinja's picture
CreativeNinja
Activity Score 133

I dont.... A concept something meets something rather than clever seems pretty old to me, nothing new or fresh there, like the brand is.

And yes the art direction doesn't help at all... There's no justification for the kinder garden drawing, and the typo isn't doing for me.

Billoughsby's picture
Billoughsby
Activity Score 5138

If I recall correctly, I did this whole campaign on shirt cardboard when I was 8. Nice to see the profound influence of those early explorations on the ad industry of Romania.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

esteb's picture
esteb
Activity Score 673

Like the idea.

luispiter's picture
luispiter
Activity Score 2756

noooo its bad... i dont like

picopalqlea's picture
picopalqlea
Activity Score 999

this is horrible.

madacor's picture
madacor
Activity Score 10

this campaign is one of the best I've sen lately here.
gold.

kleenex's picture
kleenex
Activity Score 44705

I disagree, this more like bronze not gold.

tytpol's picture
tytpol
Activity Score 777

Funny that they copy themselves: http://adsoftheworld.com/media/print/moutain_dew_van_gogh but worse.

jackblack's picture
jackblack
Activity Score 2355

Kind of fun.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I like the concept... it is very very clever. But the execution lack big time.

And then GOD said...
Let there be creativity!!!

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