Mountain Dew: MD joins MOfilm, Mummy

Extreme meets film.

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriters: Alex Strimbeanu, Eugen Suman
Illustrator: Cosmin Simionescu
Published: December 2010

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13 comments

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

The campaign concept is clever, but the artwork is a total turnoff. I know they are going for the storyboard look, but storyboard doesn't have to look like it was drawn by a fourth grader. With better art this campaign would be pretty slick.

quodavid's picture
quodavid
734 pencils

totally agreed

kingzeus's picture
kingzeus
260 pencils

agreed

"you are valued for your value so be valuable..."

CreativeNinja's picture
CreativeNinja
133 pencils

I dont.... A concept something meets something rather than clever seems pretty old to me, nothing new or fresh there, like the brand is.

And yes the art direction doesn't help at all... There's no justification for the kinder garden drawing, and the typo isn't doing for me.

Billoughsby's picture
Billoughsby
5091 pencils

If I recall correctly, I did this whole campaign on shirt cardboard when I was 8. Nice to see the profound influence of those early explorations on the ad industry of Romania.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

esteb's picture
esteb
673 pencils

Like the idea.

luispiter's picture
luispiter
2756 pencils

noooo its bad... i dont like

picopalqlea's picture
picopalqlea
999 pencils

this is horrible.

madacor's picture
madacor
10 pencils

this campaign is one of the best I've sen lately here.
gold.

kleenex's picture
kleenex
26920 pencils

I disagree, this more like bronze not gold.

tytpol's picture
tytpol
776 pencils

Funny that they copy themselves: http://adsoftheworld.com/media/print/moutain_dew_van_gogh but worse.

jackblack's picture
jackblack
2261 pencils

Kind of fun.

the_lizard_king's picture
the_lizard_king
1259 pencils

I like the concept... it is very very clever. But the execution lack big time.

And then GOD said...
Let there be creativity!!!

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