January 2007
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For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Advertising Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

Comments (10)

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addyhoch10's picture
2592 Activity Scores

seems this copy screams for spoofing... agree it ends quite abrupt with the fourth line.
to whom is it directed? i don't know if this ad would have any effect on people who eat pulverised tiger penises to increase their virility or on those who put tiger furs on their wall (right next to the deer's head).
as for the art direction it would be better if this one was a photo too or the other two were illustrations.
the scratches around the text don't make any sense, they even give me a rather threatening feeling about tigers. plus the tree one looks like a trashy hawaii postcard.
that said i like the idea behind it. at least a little bit ;)