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11 comments

Blahg's picture
Blahg
616 pencils

Clever.

j4son's picture
j4son
266 pencils

nice.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"We turned a child who couldn't hear into a typical 2 year old who doesn't listen."
One of the most memorable headlines in recent ad history.
Absolutely loved that ad! Very strong campaign.

deep_tracy's picture
deep_tracy
588 pencils

yeah, sounds great. was that for mount sinair, as well?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Yes. One of the very first ads in the campaign a couple of years ago.
Copy talked about a hearing device implant surgery for a little deaf girl who flew all the way from Romania for the operation. I still pretty much remember the copy word for word. Made such an impact on me.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

hah me too! loved it.

aadi's picture
aadi
230 pencils

I like this one...

Not Woody Kay's picture
Not Woody Kay

I do like these, but everything from the lines to the art direction just reeks of Pagano Schenck & Kay's hospital ads that were in every award book.

Sal Dell Vito's picture
Sal Dell Vito

P + K!!!

Ed Mintone's picture
Ed Mintone
585 pencils

Nice bit of copy Mr. DeVito

Not Sal DeVito or Helayne Spivak's picture
Not Sal DeVito ...

I take it John is Sal's son?

It is good writing.

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