Advertising Agency: DeVito/Verdi, NYC, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriter: John DeVito
Photography: stock
Published: NY Times Magazine June 2007
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11 Comments
Clever.
nice.
"We turned a child who couldn't hear into a typical 2 year old who doesn't listen."
One of the most memorable headlines in recent ad history.
Absolutely loved that ad! Very strong campaign.
yeah, sounds great. was that for mount sinair, as well?
Yes. One of the very first ads in the campaign a couple of years ago.
Copy talked about a hearing device implant surgery for a little deaf girl who flew all the way from Romania for the operation. I still pretty much remember the copy word for word. Made such an impact on me.
hah me too! loved it.
I like this one...
I do like these, but everything from the lines to the art direction just reeks of Pagano Schenck & Kay's hospital ads that were in every award book.
P + K!!!
Nice bit of copy Mr. DeVito
I take it John is Sal's son?
It is good writing.