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Mustapha Aishart's picture
Mustapha Aishart

The concept of the ad is very creative and entertaining. The slogan, "Restful night, Active day" tells what the whole ad is all about. In the ad, a man is shown sleeping on a Mouka Foam bed holding a Mouka foam pillow, shaped in the form of a suitcase. The ad suggests that Mouka foam gives you comfort and a restful night and prepares you for your days work/activity. It makes you sleep better and makes you more active for the next day. This concept was taken from the popular saying, "Early to bed, Early to rise, Makes a man healthy, wealthy and wise" an early rise from a Mouka foam bed gives you vitality for an active day.
The type of appeal used is an emotional appeal, it includes, humour, entertainment, rest/sleep, personal comfort and efficiency and dependability in use. This ad has good graphics, effect, and picture quality. It was nicely done.
MUSTAPHA AISHART,
MASS COMMUNICATION DEPARTMENT,
CALEB UNIVERSITY,
IMOTA, LAGOS.

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