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Survival Collection, 1

Agency Network: 
Published/Aired: 
February 2010
Description: 

To show how important the homeless paper Motz ist to the Berlin homeless, we cut a coat from the paper. Romano, Mandy, Kersten and Bernd depend on the homeless paper motz- especially in Berlin winter. They write, produce or sell it. So they can earn a little money to afford shelter and warm food. So buy the paper whereever you see it.

Print advertisment created by Glow, Germany for Motz, within the category: Media.

motz warms
The berlin homeless magazine

Advertising Agency: glow Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Copywriter / Illustrator: Anthony Cliff
Photographer: Stefan Brockmann

Comments (3)

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Mandark's picture
Mandark
Activity Score 407

there a 4 executions with the same idea, and the same coat. and i don;t understand what they want to say. is it a campaing? is it one of those nespapers that are sold by homless people at the traffic light? and theyu get some of the money for themselves? i don-t know...somebody explain

"U think it's perfect?! Press delete and start again!"

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I guess that homeless people sell these magazines, and they use the money to shelter themselves. Maybe.

kagzmainah's picture
kagzmainah
Activity Score 631

wow, making money off of the homeless, how noble!

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