Survival Collection, 1

Agency Network: 
February 2010

To show how important the homeless paper Motz ist to the Berlin homeless, we cut a coat from the paper. Romano, Mandy, Kersten and Bernd depend on the homeless paper motz- especially in Berlin winter. They write, produce or sell it. So they can earn a little money to afford shelter and warm food. So buy the paper whereever you see it.

Print advertisment created by Glow, Germany for Motz, within the category: Media.

motz warms
The berlin homeless magazine

Advertising Agency: glow Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Copywriter / Illustrator: Anthony Cliff
Photographer: Stefan Brockmann

Comments (3)

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Mandark's picture
Activity Score 407

there a 4 executions with the same idea, and the same coat. and i don;t understand what they want to say. is it a campaing? is it one of those nespapers that are sold by homless people at the traffic light? and theyu get some of the money for themselves? i don-t know...somebody explain

"U think it's perfect?! Press delete and start again!"

thedesignaddict's picture
Activity Score 5403

I guess that homeless people sell these magazines, and they use the money to shelter themselves. Maybe.

kagzmainah's picture
Activity Score 631

wow, making money off of the homeless, how noble!