Motorola Rokr Z6: Wireless music, 3

MOTOROKR Z6
Hello Wireless Music. Goodbye wires. Hello ROKR Z6 music phone. Manage your tunes easily with Windows Media Player. Transfer 30 songs a minute. With 2GB expandable memory. Add the ROKR S9 bluetooth headset for wireless hi-fi stereo sound. Say hello to a new way of listening. Hello Moto

Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Andrew Lok, Wilson Chow
Art Directors: Bo Deng, Feng Gao
Copywriters: Matthew Curry, Ning Chen
Photography: Dimitri Daniloff

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12 comments

Wordnerd's picture
Wordnerd
6662 pencils

Boring. This exaggeration is neither funny nor true. It's no clever idea to say "no something" by showing "much something" and write "goodbye something"

SCBA Steve's picture
SCBA Steve

agreed, forced lifestyle ad....yawn.

picturejockey's picture
picturejockey
658 pencils

The TV ad is still tolerable, this one doesn't really say anything.

http://www.navinharish.org

lamz's picture
lamz
208 pencils

they are getting out of a cocoon or as if they are breaking out free from being wrapped in wires..
somehow the message is served on a silver plater..
it's clean, it sells, it's not bad..

Algareto's picture
Algareto
216 pencils

How do you make your photographs to look like that?....is it a dodging and burning technique or is it something else?

Tincho's picture
Tincho
1093 pencils

There´s not only Photoshop to make Ads Photography.

Before that you need location, an actor, make up, hair done, illumination, great camera and equipment, great photographer and technique, an assistant, and more...

THEN... software like Photoshop.

Algareto's picture
Algareto
216 pencils

Ok but lets say after the pictures is taken in the studio....how do you work the image to give it that dramatic feeling?

puppiepoppy's picture
puppiepoppy
1636 pencils

Pay $$$ to Dimitri. He won't tell you but will show you.

puppiepoppy's picture
puppiepoppy
1636 pencils

The art direction & crafting can be improve. Since the consumer was so 'tied up' and has now break loose, there should be wire markings (like in bondage. *wink) on the body, so to exaggerate the break loose emotion of going wireless! My 2 barks worth of suggestion.

lava's picture
lava

though its not a creative ad but then its simple for my mom to understand tht mobile fones are totally free from wires.. sometimes u should just follow the brief and make simple ads for the masses... too much creativity will kill u

puppiepoppy's picture
puppiepoppy
1636 pencils

Hmmn, your mom should deserve something well crafted. I mean, this campaign is not bad but can be better crafted. Further more, i didn't say these ads are creative ads, I just personally think it has more room to improve.

useless's picture
useless

man even my underwear has got better campaigns on air...n all hail to those guys who use photoshop for campaignin... man u guys need viagra to keep working..take a break ...

have a diet coke instead

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